Retail Tracker

Produced every four weeks, the Retail Tracker Report provides insight into category dollar sales, segment and variety sales, average price per pound, and other helpful metrics.

Fresh Mushroom Sales Review: 05/19/2024

Another four weeks on the books, taking the Circana performance insights through May 19th, 2024.

  • Several data insights companies, including Circana, Technomic and reported a decrease in foodservice traffic in the first quarter.
  • Financial pressure is prompting consumers to prepare more meals at home, but also focus more on price and promotions, minimizing waste, buying more private-brand items, track sales promotions and more.
  • Vegetables had a strong start of the year, but mushroom sales follow the familiar pattern in which demand is lower during the summer to gear back up after back-to-school.
  • The quad-week generated $100 million in sales, down 3.1%. Volume was down 3.5% year-on-year.
  • Crimini mushrooms were the second-largest seller, but had a better-than-average performance.
  • Organic mushrooms delivered a year-on-year increase in dollars and pounds.

Download your copy of the quick two-page summary,
the plug-and-play PowerPoint ready for use, and the in-depth Excel data file.

Source: Circana, Integrated Fresh, MULO, 4 or 52 weeks ending 05/19/2024

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