Retail Tracker

Produced every four weeks, the Retail Tracker Report provides insight into category dollar sales, segment and variety sales, average price per pound, and other helpful metrics.

Data through 07/12/2020

Spotlight –Notable and Newsworthy

  • In the 4-weeks – White mushroom segment drives double-digit category increases
  • In the 52-weeks – Mushroom category showing sustained growth

Total Mushrooms – 4 Weeks

  • Mushrooms continued to show strong performance as a category with a total sales increase of +25.5%. This positioned mushrooms +15.5 points above total produce
  • Dollar growth was driven by an increase in volume (+21.4%) and average price/lb. (+3.3%)
  • All regions across the U.S. showed double-digit increases in dollar sales, led by California (+31.4%)
    • Nearly all markets also showed double-digit dollar growth, led by Chicago at +41.8%
    • Los Angeles was the second largest market in dollar sales ($5.6M) and posted the highest incremental dollar sales. Los Angeles added +$1.6M (+39.9%) to the category
  • Conventional and Organic mushroom sales increased this period. Conventional dollar sales increased +25.3% (+$20.3M) and contributed 86.4% of dollar growth, while Organic dollar sales increased +26.5% (+$3.2M)

Segment/Variety – 4 Weeks

  • All segments posted double-digit dollar and volume sales increases
  • Dried mushrooms showed the highest percent increases in dollars (+85.3%), pounds (+58.8%) and price/lb. (+16.7%)
  • White mushrooms had the largest incremental increase in dollars (+$10.4M) and pounds (+2.4Mlbs)
    • Making up 51.6% of dollar sales, white mushrooms accounted for 44.1% of the 4-week sales increase for all mushrooms
  • Cremini, Portabella, and Specialty added a combined +$12.7M and +2.2M lbs to the category

Total Mushrooms – 52 Weeks

  • 52-week sales had an increase in volume (+8.4%) and average price/lb. (+2.5%). These trends drove an +11.1% increase in category dollars
  • Mushroom category dollar growth rate (+11.1%) outpaced Total Produce (+3.1%) by +8.0 points
  • Dollar sales increased in all eight regions, led by Midsouth at +15.2%
  • All markets showed dollar growth
    • Richmond/Norfolk led in growth rate (+20.9%)
    • Los Angeles led in incremental sales (+$6.8M)
  • Organic mushrooms showed a +13.1% increase in volume and a +19.5% increase in dollars
  • Conventional mushrooms showed a +7.8% increase in volume and a +9.9% increase in dollars

Segment/Variety – 52 Weeks

  • Specialty and Cremini mushroom varieties showed double-digit dollar and volume growth
    • Specialty mushrooms grew +933K lbs. (+14.2%) and +$13.8M (+20.2%)
    • Cremini mushrooms grew +12.7M lbs. (+13.4%) and +$66.9M (+16.2%)
  • White mushrooms also showed a large incremental increase in volume (+11.7M lbs. at +6.3%) and dollars (+$62.2M at +9.0%)
  • Portabella mushroom dollars increased +$1.5M (+2.1%) but volume declined -142K lbs. (-1.2%)

Press Releases

Find our past and present press releases distributed by the Mushroom Council.

AMI Resources

The American Mushroom Institute (AMI) is a trade association representing the growers, processors and marketers of mushrooms in the United States. Find resources on growing, health and safety, regulatory issues and much more on their website.