Retail Tracker

Retail Tracker

Produced every four weeks, the Retail Tracker Report provides insight into category dollar sales, segment and variety sales, average price per pound, and other helpful metrics.

Data through 5/16/2021

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Spotlight –Notable and Newsworthy

  • In the 4-weeks – Total Specialty mushrooms posted dollar and volume growth for the period
  • In the 52-weeks – Mushroom category continues to outpace Total Produce sales growth rate

Total Mushrooms – 4 Weeks

  • Mushroom category dollar sales fell -15.4% for the period, while Total Produce decreased-3.8%
  • The dollar decline for total mushrooms was the result of a double-digit decrease in volume (-16.5%), while average price/lb. was relatively flat (+0.4%)at $4.26/lb.
  • All regions experienced dollar and volume declines. Plains saw the steepest decline at -18.1%
    • On a market basis, Providence showed relatively flat dollar sales (-0.6%) vs. prior year, while all other markets showed declines
  • Conventional dollar sales dropped-14.6%, while Organic fell-21.1%

Segment/Variety – 4 Weeks

  • Most mushroom segments saw a decline in Total U.S. dollar and volume sales
    • Total Specialty mushrooms were the only segment to record dollar and volume growth at the national level
  • Total Specialty mushrooms were up +5.5% in dollars and +5.2% in volume, adding +$258k and +18k lbs. to the category
    • The Hartford/Springfield market drove specialty mushroom growth with a strong increase in dollar (+63.1%) and volume (+49.1%) sales
  • Cremini mushrooms showed declines of -11.4% in dollars and -11.0% in volume
    • Providence (+39.1%) and Dallas/Ft.Worth (+18.7%) were the only two markets to show strong volume increases
  • Portabella mushrooms fell -10.6% in dollars and       -11.6% in volume
    • Four markets posted double-digit volume growth for Portabella, led by New Orleans with +21.5%
  • Total White mushrooms saw the largest declines of any segment at -19.2% in dollars and -18.2% in volume

Total Mushrooms – 52 Weeks

  • Fresh mushroom dollar sales increased +12.3% and outpaced Total Produce (+8.0%) by +4.3 points
  • Volume sales of fresh mushrooms increased +10.2% and were the primary driver behind strong dollar sales growth for the period
    • Higher average selling prices also contributed to greater dollar sales. Average price/lb. increased +4.1% to $4.25/lb. vs. prior year
  • Across the U.S., dollar and volume sales grew in all eight regions
    • The California region saw the highest dollar (+14.2%) and volume (+11.2%) growth rates
  • On a market basis, all but eight markets contributed double-digit dollar gains
    • Raleigh/Greensboro showed the highest dollar and volume growth rates (+18.3% and +17.1%, respectively)
  • Organic and Conventional mushrooms showed double-digit sales growth for the period

Segment/Variety – 52 Weeks

  • Nearly all mushroom segments displayed double-digit dollar and volume growth rates, while white mushrooms increased +6.0% in volume and +7.3% in dollar sales
  • Total Specialty mushrooms had the highest growth rate in dollars (+31.2%) and volume (+27.5%) of any mushroom segment
  • Total Brown mushrooms posted the largest incremental increase in dollar sales at +$81.3M (+17.4%) and added +17.3M lbs. (+17.1%) to the category
    • Cremini mushrooms drove this growth, adding +$64.2M and +15.1M lbs. to the category

*Important Note: Due to the fact that IRI recently restated all retail data, this mushroom tracker cannot be compared or used in conjunction with prior reports.

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The American Mushroom Institute (AMI) is a trade association representing the growers, processors and marketers of mushrooms in the United States. Find resources on growing, health and safety, regulatory issues and much more on their website.

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