Retail Tracker

Retail Tracker

Produced every four weeks, the Retail Tracker Report provides insight into category dollar sales, segment and variety sales, average price per pound, and other helpful metrics.

Data through 10/31/2021

Spotlight –Notable and Newsworthy

  • Fresh Mushrooms continued to show strong category growth versus the pre-pandemic sales of 2019. Total U.S. volume increased by +6.4% while dollars climbed +11.9% over the 2-year period, adding +1.3M lbs. and +$10.1M to the category. While all regions contributed to the strong gains, the Midsouth region drove this growth adding +227k lbs. (+9.4%) and +$1.3M (+13.9%) to the category since 2019.
  • During the past 4 weeks, Fresh Mushrooms continued to experience sales declines when compared to last year’s pandemic sales levels. The Mushroom category recorded sales of $95.4M and 21.8M lbs. during the period.

Total Mushrooms – 4 Weeks

  • Fresh Mushroom sales declined -6.8% in dollars, while Total Produce dollars were up +3.8% this period
  • Mushroom category volume decreased -9.9%, while the average price/lb. was up +3.4% to $4.38/lb.
  • Conventional dollar sales were down -7.7%, while Organic dollars were flat (-0.7%)

Segment/Variety – 4 Weeks

  • The mushroom category posted declines in dollars and volume for Total U.S. across all segments this period
  • Portabella mushroom volume fell -7.5% while dollars decreased -3.9% versus prior year
    • The Southeast region recorded double-digit growth for Portabella this period, up +13.5% in dollars and +14.9% in volume
  • Total Specialty mushroom dollars were down -8.9%, while volume fell -20.0%
    • California region posted an increase of +3.5% in Total Specialty dollars for the period. Average selling price was up +13.9% to $15.21/lb.
  • White mushroom sales were down -7.2% in dollars and -10.4% in volume for the period
    • The Louisville market posted increases for White mushrooms, up +8.2% in dollars and +7.1% in volume
  • Cremini mushrooms posted declines of -8.4% in volume, while dollars decreased -5.6% this period

Total Mushrooms – 52 Weeks

  • Total Mushroom dollars were down -1.9% while volume declined -3.6%
  • Average selling price for the category was up +1.7% to $4.29/lb.
  • Conventional mushroom dollars decreased -1.8% and volume was down -3.5%. Organic dollars declined -3.0% and volume fell -4.4%

Segment/Variety – 52 Weeks

  • Total Specialty mushrooms posted strong growth this period, up +12.2% in dollars and +9.8% in volume
  • The Northeast drove Total Specialty mushroom growth, which added +$2.5M and +128k lbs. to the category for the period
  • Cremini mushroom showed growth for the category with a +2.9% increase in dollars, while volume was up +2.4% over the 52-weeks
    • South Central region drove Cremini growth contributing an additional +$2.7M and +676k lbs. to the category
  • Portabella mushrooms recorded flat dollars (+0.7%) and a decline in volume of -2.4% during the period
    • The Birmingham/Montgomery market posted strong Portabella sales, adding +$416k (+29.8%) and +106k lbs. (+38.6%) to the category
  • White mushroom dollars were down -5.1% while volume declined -6.0%

*Important Note: Due to the fact that IRI recently restated all retail data, this mushroom tracker cannot be compared or used in conjunction with prior reports.


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