Retail Tracker

Retail Tracker

Produced every four weeks, the Retail Tracker Report provides insight into category dollar sales, segment and variety sales, average price per pound, and other helpful metrics.

Data through 11/28/2021

Spotlight –Notable and Newsworthy

  • When compared to 2019, the Fresh Mushroom category has shown strong dollar and volume growth Mushroom dollar sales were up nearly +8% over the 2 year period, while volume increased by just over +2%. This growth added +$7.4M and 552k lbs. to the category since 2019
  • During the past 4 weeks, Fresh Mushroom s experienced softer sales versus the pre p andemic sales of 2019. Dollar sales for the mushroom category were down 6% and volume decreased by 9% for the 4 week period.

Total Mushrooms – 4 Weeks

  • Fresh Mushroom sales declined -6.1% in dollars, while Total Produce dollars were up +4.0% this period
  • Mushroom category volume decreased -8.8%, while the average price/lb. was up +2.9% to $4.38/lb.
  • Conventional dollar sales were down -7.0%, while Organic dollars were flat (+0.3%)

Segment/Variety – 4 Weeks

  • The mushroom category posted declines in dollars and volume for Total U.S. across all segments this period
  • Portabella mushroom dollars declined -4.5% while volume fell -10.3% versus prior year
    • The South Central region posted double-digit dollar growth for Portabella this period (+12.3%) while volume increased +7.1%
  • Total White mushrooms saw declines in dollars (-5.0%) and volume (-7.7%) for the 4-week period
    • On a market basis, Louisville posted the greatest gains for White mushrooms, up +7.0% in dollars and +5.2% in volume
  • Cremini mushroom dollars were down -6.8% while volume declined -9.7%
    • Volume declined across all regions, except for South Central where Cremini volume was flat (+0.7%)
  • Total Specialty mushrooms saw the steepest declines this 4-week period, with dollars down -13.4% and volume falling -25.9%
    • Total Specialty mushroom dollars were down across all regions, except for the California region which posted the only dollar gains (+1.0%) this period

Total Mushrooms – 52 Weeks

  • Total Mushroom dollars were down -3.4% while volume declined -5.1%
  • Average selling price for the category was up +1.8% to $4.30/lb.
  • Conventional mushroom dollars declined -3.4% and volume was down -5.0%. Organic dollars decreased -4.0% while volume fell -6.1%

Segment/Variety – 52 Weeks

  • Total Specialty mushrooms recorded strong growth this period, with dollars up +8.4% while volume grew by +5.2%
    • The Northeast continued to drive Total Specialty mushroom growth, which added +$1.9M and +62k lbs. to the category for the period
  • Cremini mushroom dollars (+0.5%) and volume (-0.3%) were flat during the period
    • South Central region showed strong growth for Cremini, up +8.6% in dollars and +9.7% in volume, which contributed an additional +$2.1M and +553k lbs. to the category
  • Portabella mushroom dollars were down -1.7% while volume declined -3.5%
    • Volume growth in the Great Lakes (+1.7%), Midsouth (+1.8%), Plains (+5.2%), and Southeast (+8.7%) wasn’t enough to offset decreases in the other regions
  • White mushroom dollars were down -6.1% while volume declined -7.2%

*Important Note: Due to the fact that IRI recently restated all retail data, this mushroom tracker cannot be compared or used in conjunction with prior reports.


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