Retail Tracker

Fresh Mushroom Sales Review: 11/05/23

Produced every four weeks, the Retail Tracker Report provides insight into category dollar sales, segment and variety sales, average price per pound, and other helpful metrics.

Download the latest quad-week retail data providing deep insight into fresh mushroom sales at retail. A few of the highlights:

  • The marketplace continues to have a substantial impact on grocery shopping trends, including fresh produce and mushrooms. Download the latest sales results based on data insights partner, Circana, for the time period ending November 5th 2023. A few of the major findings:
  • Consumer confidence remains subdued over inflation concerns, which continues to favor at-home meal preparation.
  • About 8 in 10 consumers did buy restaurant food in October, with an above-average share among high-income household.
  • Money-saving measures remain front and center, driving more trips, but fewer items per visit.
  • Mushroom dollars, units and volume sales were down versus year ago levels, but did rise over the prior quad-week period by 1.4%.
  • Fresh mushroom prices are flat and promotions are becoming more widespread.
  • Specialty and organic mushrooms remain areas of strength for the category.

Download your copy of the quick two-page summary,
the plug and play PowerPoint ready for use, and the in-depth Excel data file.


Source: Circana, Integrated Fresh, MULO, 4 or 52 weeks ending 11/05/2023

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