Retail Tracker

Produced every four weeks, the Retail Tracker Report provides insight into category dollar sales, segment and variety sales, average price per pound, and other helpful metrics.

Data through 12/29/2019

Spotlight –Notable and Newsworthy

  • In the 4-weeks – Fresh mushroom category dollars up +0.6%
  • In the 52-weeks – Cremini, Specialty and Value Added mushrooms show sales growth, while White and Portabella segments decline, resulting in flat dollar sales for 2019

Total Mushrooms – 4 Weeks

  • The last 4 weeks of 2019 showed an uptick in fresh mushroom dollar sales, up +0.6% for the period. In contrast, Total Produce dollar sales declined -0.5% during the same period. Mushroom sales growth was driven by a +2.1% increase in average selling price (ASP) to $4.16/lb.
  • Total U.S. volume trended downward -1.5% in the current 4-week period, driven by a -7.0% decline in the California region
  • Dollar growth increased in six of eight regions, led by Westat +2.9%. California dollars declined -2.7%
    • Thirty markets showed an increase in dollar sales, led by Albany +10.8%
  • Organic mushroom sales grew in the 4-week period, up +9.6% in dollars and +7.1% in volume, while Conventional sales declined

Segment/Variety – 4 Weeks

  • Cremini mushrooms grew in volume and dollar sales, but the growth in this segment did not make up for the decline in white and portabella mushroom sales
    • Cremini mushrooms made up 29% of total mushroom volume and increased +6.5%, adding +448k lbs. to the category
    • White mushrooms made up 63% of total mushroom volume and declined -4.9%, which equated to -814k lbs.
    • Portabella mushrooms made up 3% of total mushroom volume and declined -7.4%, which equated to -55k lbs.
  • Specialty mushrooms accounted for 3% of total mushroom volume, but contributed 6% of total mushroom dollar sales. The specialty segment grew in volume and dollar sales, up +10.4% and +7.5%, respectively

Total Mushrooms – 52 Weeks

  • The fresh mushroom category rounded out 2019 with relatively flat dollar sales (-0.3%), and a slight decline in volume (-2.3%) for the year. This translated to -$3.3M and -1.4M lbs.
  • California and Great lakes combined accounted for nearly half of the volume decline in 2019 and California accounted for 59.7% of the dollar decline
  • Mushroom category dollar growth rate lagged Total Produce (+0.7%) by -1 pt.
  • Organic mushroom sales grew +3.8% in dollars and +0.7% in volume, but did not offset conventional sales trends
    • Conventional dollars softened -0.9% on a -2.7% decline in volume

Segment/Variety – 52 Weeks

  • Cremini, specialty and value-added mushrooms showed strong sales growth in the fresh mushroom category but did not offset the sales trends of white and portabella mushrooms.
    • Cremini mushrooms grew volume (+2.2%) and dollar sales (+3.3%), adding +1.9M lbs. and +$12.1M to the category
    • Specialty mushrooms grew volume (+9.4%) and dollar sales (+10.8%), adding +611k lbs. and +$6.9M to the category
    • Value-added mushrooms grew volume (+18.7%), but showed a decline in dollar sales (-1.1%), adding +904k lbs. to the category
    • White mushroom sales declined in volume (-4.6%) and dollar sales (-1.9%), equating to -9.5M lbs. and -$12.1M
    • Portabella mushroom sales declined in volume (-13.6%) and dollar sales (-12.4%), equating to -1.8M lbs. and – $9.5M

Press Releases

Find our past and present press releases distributed by the Mushroom Council.

AMI Resources

The American Mushroom Institute (AMI) is a trade association representing the growers, processors and marketers of mushrooms in the United States. Find resources on growing, health and safety, regulatory issues and much more on their website.