Retail Tracker

Retail Tracker

Produced every four weeks, the Retail Tracker Report provides insight into category dollar sales, segment and variety sales, average price per pound, and other helpful metrics.

Data through 7/11/2021

Spotlight –Notable and Newsworthy

  • Fresh mushroom retail sales neared 94 million dollars for the current 4-week period. The Northeast and Great Lakes regions drove 34% of total mushroom sales. Average selling price/lb. varied throughout the U.S., from $3.63/lb. in Southeast to $4.73/lb. in the West.
  • Coming off the sales surge of the pandemic in 2020, many mushroom segments saw softer dollar and volume sales for the 4-week period. However, Specialty mushrooms bucked the trend and saw an increase of +1% in dollars and +4% in volume vs. 2020. Compared to the pre-pandemic retail sales of 2019, all mushroom segments continued to show strong 2-year growth, driving a total category dollar increase of +13%

Total Mushrooms – 4 Weeks

  • The mushroom category saw a decline of -11.7% in dollar sales, while Total Produce was flat (+0.3%)
  • Mushroom category volume fell -11.9%, while the average price/lb. was $4.29/lb. (+0.2%)
  • All regions saw volume declines this period. The Southeast region saw the smallest decline at -7.8%
  • Conventional dollar sales decreased by -11.1%, while Organic dollars fell by -16.0%

Segment/Variety – 4 Weeks

  • All mushroom segments posted declines in volume, except Total Specialty mushrooms, which increased by +3.6%
  • Total Specialty mushrooms showed strong volume growth in four regions
    • The South Central region drove Specialty mushroom volume growth, up +52.2% vs. prior year
    • Specialty mushrooms also saw volume growth in the Midsouth (+18.6%), Southeast (+3.6%), and Northeast (+2.5%) regions
  • Portabella mushrooms declined -8.4% in dollars and     -6.9% in volume
    • The Southeast recorded double-digit volume growth of +18.9%, while the Plains saw a volume increase of +4.5%
  • Cremini mushrooms declined -10.2% in dollars, while volume fell -10.5%
    • The Dallas/Ft. Worth market posted double-digit increases in dollars (+15.3%) and volume (+12.9%) for Cremini mushrooms

Total Mushrooms – 52 Weeks

  • Total Mushrooms posted +6.1% growth in dollars and a +4.6% increase in volume, adding +$78.9M and +14.2M lbs. to the category
    • All 8 regions contributed to the dollar growth of mushrooms, ranging from +4.4% in the South Central region to +7.3% in the West
  • On a market basis, Raleigh/Greensboro posted the highest dollar growth rate at +11.7%, contributing +$1.6M to the category
  • Conventional mushrooms dollar sales increased +6.5%, while organic mushroom dollars were up +3.5%

Segment/Variety – 52 Weeks

  • All segments posted increases in dollar and volume growth rates
  • The Total Specialty mushroom segment continued to drive growth for the category with an increase of +24.6% in dollars and +22.2% in volume
  • All eight regions posted double-digit dollar growth for Specialty mushrooms, collectively adding +$12.8M to the category
  • Cremini mushrooms posted double-digit growth in dollar sales (+12.0%) and volume (+12.4%)
    • Growth of Cremini mushrooms added +$41.9M and +10.0M lbs. to the category
  • Portabella mushrooms posted a +7.7% increase in dollars, while volume was up +5.1%
    • The Plains region drove dollar growth for Portabella (+19.2%), adding $10.6M to the category
  • White mushrooms saw a +1.9% increase in dollars, while volume was up +1.2%

*Important Note: Due to the fact that IRI recently restated all retail data, this mushroom tracker cannot be compared or used in conjunction with prior reports.


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