Retail Tracker

Total Mushrooms – 4 Weeks

• The last 4 weeks of 2019 showed an uptick in fresh mushroom dollar sales, up +0.6% for the period. In contrast, Total Produce dollar sales declined -0.5% during the same period. Mushroom sales growth was driven by a +2.1% increase in average selling price (ASP) to $4.16/lb.
• Total U.S. volume trended downward -1.5% in the current 4-week period, driven by a -7.0% decline in the California region
• Dollar growth increased in six of eight regions, led by Westat +2.9%. California dollars declined -2.7%
  • Thirty markets showed an increase in dollar sales, led by Albany +10.8%
• Organic mushroom sales grew in the 4-week period, up +9.6% in dollars and +7.1% in volume, while Conventional sales declined

Segment/Variety – 4 Weeks

• Cremini mushrooms grew in volume and dollar sales, but the growth in this segment did not make up for the decline in white and portabella mushroom sales
  • Cremini mushrooms made up 29% of total mushroom volume and increased +6.5%, adding +448k lbs. to the category
  • White mushrooms made up 63% of total mushroom volume and declined -4.9%, which equated to -814k lbs.
  • Portabella mushrooms made up 3% of total mushroom volume and declined -7.4%, which equated to -55k lbs.
• Specialty mushrooms accounted for 3% of total mushroom volume, but contributed 6% of total mushroom dollar sales. The specialty segment grew in volume and dollar sales, up +10.4% and +7.5%, respectively