Retail Tracker

Produced every four weeks, the Retail Tracker Report provides insight into category dollar sales, segment and variety sales, average price per pound, and other helpful metrics.

Data through 01/26/2020

Spotlight –Notable and Newsworthy

  • In the 4-weeks – Fresh mushroom category dollars up +1.9%
  • In the 52-weeks – Cremini and Specialty mushrooms show sales growth, while White, Portabella and Value Added segments declined, resulting in flat dollar sales for the 52-week period.

Total Mushrooms – 4 Weeks

  • The fresh mushroom category began 2020 with a strong start in dollar sales growth, up +1.9% vs. prior year. Fresh mushrooms outpaced Total Produce by +1.6 points
  • Total U.S. volume was relatively flat (-0.8%), driven by a -7.4% decline in Great Lakes region and -5.9% in the California Region
    • Dollar growth increased in seven of eight regions, led by West at +4.5%. California dollar sales declined -1.3%
  • Thirty-eight markets showed an increase in dollar sales, led by Boise at +10.4%
  • Organic mushroom sales grew in the 4-week period, up +10.4% in dollars and +1.1% in volume, while Conventional dollar sales grew slightly (+0.5%) and volume decreased -1.1%

Segment/Variety – 4 Weeks

  • C
  • Cremini mushrooms made up 30% of total mushroom volume and increased +5.6%, adding +237k lbs. to the category
  • White mushrooms made up 63% of total mushroom volume and declined -2.6%, which equated to -448k lbs.
  • Portabella mushrooms made up 3% of total mushroom volume and declined -5.2%, which equated to -47k lbs.
  • Specialty mushrooms accounted for 3% of total mushroom volume but contributed 6% of total mushroom dollar sales
    • The specialty segment grew in volume and sales, up +8.8% and +13.4%, respectively

Total Mushrooms – 52 Weeks

  • T
  • 52-week dollar sales were relatively flat for the fresh mushroom category (-0.4%), and volume showed a slight decline (-1.6%) for the period.
  • Dollar growth varied in the regions, ranging from -3.7% in California to +1.8% in West
  • Mushroom category dollar growth rate (-0.4%) was slightly outpaced by Total Produce (+0.6%)
  • Organic mushroom sales grew +4.5% in dollars and +0.4% in volume, but did not offset conventional sales trends
    • Conventional dollars softened -1.2% on a -2.9% decline in volume

Segment/Variety – 52 Weeks

  • Cremini and specialty mushrooms showed strong dollar sales growth in the fresh mushroom category but did not offset the sales trends of white, portabella, and value-added mushrooms
  • Cremini mushrooms grew volume (+1.9%) and dollar sales (+3.3%), adding +1.6M lbs. and +$12.1M to the category
  • Specialty mushrooms grew volume (+9.2%) and dollar sales (+11.1%), adding +604K lbs. and +$7.3M to the category
  • Value-added mushrooms grew volume (+15.1%) but showed a decline in dollar sales (-4.2%), adding +750K lbs. to the category but declining -$1.1M
  • White mushroom sales declined in volume (-4.6%) and dollar sales (-1.9%), equating to -9.4M lbs. and -$14.6M
  • Portabella mushroom sales declined in volume (-13.3%) and dollar sales (-12.0%), equating to -1.7M lbs. and -$9.1M

Press Releases

Find our past and present press releases distributed by the Mushroom Council.

AMI Resources

The American Mushroom Institute (AMI) is a trade association representing the growers, processors and marketers of mushrooms in the United States. Find resources on growing, health and safety, regulatory issues and much more on their website.