The Mushroom Council is here to help you and your sales team sell more mushrooms at retail. Our library of retailer resources will help you effectively communicate, plan and execute retail promotions with your customers.
Reasor’s Case Study
Reasor’s was proud to host a Heart Healthy Cooking Class for 45 local high schools students at their annual Heart Ball. [download the PDF]
Meijer Case Study
At the Signature Chefs Auction, leading culinary talent in each city creates a collection of signature dishes in support of the March of Dimes, a non-profit that works to improve the health of babies. [download the PDF]
Artwork for Banners and Posters
The Blend™ at Retail Banner
Finely chopped mushrooms blend seamlessly with ground meat. It’s delicious, nutritious and sustainable. 35″ x 78″, print-ready. [download the PDF]
Generic Mushroom Banner
At the Signature Chefs Auction, leading culinary talent in each city creates a collection of signature dishes in support of the March of Dimes, a non-profit that works to improve the health of babies. 35″ x 78, print-ready. [download the PDF]
Mushroom Best Practice Assortment
This guide focuses on the first fundamental – assortment and space. As the mushroom category has grown, so has the availability of many different mushroom varieties and forms. Fact-based assortment and space decisions are more important now than ever.
Cold Chain Study
Our goal as an industry is to provide the freshest, high quality and delicious mushrooms to consumers everywhere. We also strive to reduce shrink. To achieve these goals, the industry has developed Best Practices in Handling and Cold Chain Management that can help ensure our success.
Find our past and present press releases distributed by the Mushroom Council.
The American Mushroom Institute (AMI) is a trade association representing the growers, processors and marketers of mushrooms in the United States. Find resources on growing, health and safety, regulatory issues and much more on their website.