Retail

Retail Marketing Resources

The Mushroom Council is here to help you and your sales team sell more mushrooms at retail. Our library of retailer resources will help you effectively communicate, plan and execute retail promotions with your customers.

Case Studies

Reasor’s Case Study

Reasor’s was proud to host a Heart Healthy Cooking Class for 45 local high schools students at their annual Heart Ball. [download the PDF]

Meijer Case Study

At the Signature Chefs Auction, leading culinary talent in each city creates a collection of signature dishes in support of the March of Dimes, a non-profit that works to improve the health of babies. [download the PDF]

Artwork for Banners and Posters

The Blend at Retail Banner

Finely chopped mushrooms blend seamlessly with ground meat. It’s delicious, nutritious and sustainable. 35″ x 78″, print-ready. [download the PDF]

Generic Mushroom Banner

At the Signature Chefs Auction, leading culinary talent in each city creates a collection of signature dishes in support of the March of Dimes, a non-profit that works to improve the health of babies. 35″ x 78, print-ready. [download the PDF]

2019 Retail Marketing Program Book

This book is developed for the industry to speak with a uniformed voice to the retailers and to help them grow sales. It contains an overview and growth of the fresh mushroom category at retail; insight into consumer shopping behavior; an overview of The Blend and media highlights from a variety of magazines; and features the Blenditarian Challenge, Summer Grilling promotion, and social media tactics. The book can be customized to include each company’s unique programs and messages.

2018 Retail Marketing Program Book

This book is developed for the industry to speak with a uniformed voice to the retailers and to help them grow sales. It contains an overview and growth of the fresh mushroom category at retail; insight into consumer shopping behavior; an overview of The Blend and media highlights from a variety of magazines; and features the Blenditarian Challenge, Summer Grilling promotion, and social media tactics. The book can be customized to include each company’s unique programs and messages.

Mushroom Best Practice Assortment

This guide focuses on the first fundamental – assortment and space. As the mushroom category has grown, so has the availability of many different mushroom varieties and forms. Fact-based assortment and space decisions are more important now than ever.

Cold Chain Study

Our goal as an industry is to provide the freshest, high quality and delicious mushrooms to consumers everywhere. We also strive to reduce shrink. To achieve these goals, the industry has developed Best Practices in Handling and Cold Chain Management that can help ensure our success.

Press Releases

Find our past and present press releases distributed by the Mushroom Council.

AMI Resources

The American Mushroom Institute (AMI) is a trade association representing the growers, processors and marketers of mushrooms in the United States. Find resources on growing, health and safety, regulatory issues and much more on their website.