The Blend™

The Trend is to Blend!

Encourage your customers and consumers to blend finely-chopped, umami-rich mushrooms with ground meat in America’s iconic foods.

The Mushroom Council provides several materials to help you leverage The Blend™.

Click below to find recipes, photography, promotional materials, and other resources to help engage and educate target audiences about the many benefits of The Blend™!

Download The Blend™ Marketing Toolkit

Press Releases

Find our past and present press releases distributed by the Mushroom Council.

See All Releases

AMI Resources

The American Mushroom Institute (AMI) is a trade association representing the growers, processors and marketers of mushrooms in the United States. Find resources on growing, health and safety, regulatory issues and much more on their website.

View AMI Website