The Blend™

The Trend is to Blend!

Encourage your customers and consumers to blend finely-chopped, umami-rich mushrooms with ground meat in America’s iconic foods.

The Mushroom Council provides several materials to help you leverage The Blend™.

Below you will find recipes, photography, promotional materials, and other resources to help engage and educate target audiences about the many benefits of The Blend™!


An official logo to create your own marketing materials while supporting the overall campaign

The Blend™ FAQ

Frequently asked questions and key messaging to deliver optimal information to your audience regarding The Blend™

Recipes & Process Photos

The Blend™ process photography to demonstrate how easy it is to blend. Recipe Photography to complete your visual messaging.

Press Releases

Find our past and present press releases distributed by the Mushroom Council.

AMI Resources

The American Mushroom Institute (AMI) is a trade association representing the growers, processors and marketers of mushrooms in the United States. Find resources on growing, health and safety, regulatory issues and much more on their website.