The Blend™

The Trend is to Blend!

Encourage your customers and consumers to blend finely-chopped, umami-rich mushrooms with ground meat in America’s iconic foods. The Mushroom Council provides several materials to help you leverage The Blend™.

The Blend™ Marketing Toolkit

This toolkit is designed as a way for all Mushroom Council members to have access to approved and up-to-date key messaging, background information, recipes, images and videos for The Blend™. This kit also contains social and digital content including best practices, sample social calendar and sample posts, as well as supporting graphics. There is blend messaging for School Nutrition, Foodservices and Retail.

Blended Burger Project™

Join the nation-wide movement of chefs who are blending finely-chopped, umami-rich mushrooms with ground meat in America’s iconic menu items making them more delicious, healthy and sustainable. When you blend, it is your chance to make a difference in meeting guest needs.

Press Release

Find our past and present press releases distributed by the Mushroom Council.

AMI Resources

The American Mushroom Institute (AMI) is a trade association representing the growers, processors and marketers of mushrooms in the United States. Find resources on growing, health and safety, regulatory issues and much more on their website.