Best Practices

Mushroom Best Practices Assortment Guide

As the retail landscape becomes increasingly competitive, best of class retailers differentiate themselves with merchandising strategies and tactics aimed at their shoppers’ unique needs and preferences. Successful retailers stand out by how well they target and execute key merchandising fundamentals such as assortment, pricing and promotion.

This guide focuses on the first fundamental – assortment and space. As the mushroom category has grown, so has the availability of many different mushroom varieties and forms. Fact-based assortment and space decisions are more important now than ever. When it comes to mushroom assortment and space decisions, there is no “ONE-SIZE-FITS-ALL” solution. Best practice retailers optimize their mushroom sales and profits by tailoring their sections to their unique competitive strategies and to their particular shopper base and top opportunities.

This guide provides fact-based market and shopper insights, trends and tips to help you and your retailers:

  • Make more effective assortment decisions for the mushroom category
  • Develop more productive mushroom sections
  • Build mushroom category market share, sales and profits
  • Enhance competitive edge

Food Safety Best Practices

The mushroom industry’s food safety program serves to strengthen the commitment of growers, packers and shippers to provide the consumer with the highest level of confidence that the mushrooms they purchase are safe to eat.

The Mushroom Good Agricultural Practices (MGAP) program is a commodity-specific set of industry-wide food safety standards and procedures for growing, harvesting and shipping fresh mushrooms that growers can use to enhance and document safe mushroom growing practices.

Visit the Food Safety section of the American Mushroom Institute’s Website to find research information, best practices and programs.

Press Releases

Find our past and present press releases distributed by the Mushroom Council.

AMI Resources

The American Mushroom Institute (AMI) is a trade association representing the growers, processors and marketers of mushrooms in the United States. Find resources on growing, health and safety, regulatory issues and much more on their website.