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Welcome to the Mushroom Council’s industry and food professional website. Here you’ll find resources to grow your sales and usage of fresh mushrooms.

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News

The Produce News calls out mushrooms as the “shroom boom” and describes mushrooms as one of the top 10 nutrition breakout trends of 2019.

Transparency and Sustainability: 2019’s Top 10 Food Trends – The Blend as part of the plant-based trend reports Livestrong.

Outside Magazine names “humble mushrooms”
a top fitness food, meeting three trends.

Favor for portabella mushrooms increased, with 32% of buyers saying they preferred this large, flavorful fungi. But white mushrooms were still the most popular variety.

Nearly 39% of consumers said they made mushrooms a side dish, and 34% said they served them up in salads.

80% of buyers

said they incorporated the fungi into recipes of various sorts. Because of their versatility, mushrooms find their way onto consumer plates in a variety of forms.

Insights from The Packer’s Fresh Trends Consumer Survey 2019, IRI FreshLook Consumer Network 2015, IRI Consumer NetworkTM 2015