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Favor for white mushrooms leads the pack, with 44% of shoppers stating they like this versatile variety best. Still, nearly a quarter of shoppers have no preference when it comes to the variety they purchase.
Nearly 37% of consumers said they made mushrooms a side dish, and 30% said they served them up in salads.
75% of buyers
said they incorporated the fungi into recipes of various sorts. Because of their versatility, mushrooms find their way onto consumer plates in a variety of forms.
Insights from The Packer’s Fresh Trends 2020 Report, IRI FreshLook Consumer Network 2015, IRI Consumer NetworkTM 2015