Sales and Marketing Materials

Enhance any promotion by using the Mushroom Council’s free marketing resources and how-to guides to sell more fresh mushrooms.

Mushroom Loyalist

The Mushroom Council® will target its most loyal shoppers in an all-new multimedia advertising campaign aimed at encouraging those who already love mushrooms to purchase even more.

Mushroom Monday

Created by the Mushroom Council® and launched across multiple channels, Mushroom Monday features restaurants, retailers, health influencers and home-cooks making mushroom-centric dishes for Mushroom Monday.


The Mushroom Council is here to help you and your sales team sell more mushrooms at retail. Our library of retailer resources will help you effectively communicate, plan and execute retail promotions with your customers.


The Mushroom Council want to help you get more mushrooms on the menus of your foodservice customers. Use our sales, marketing and promotional resources to help support communication and promotions with your foodservice customers.

School Nutrition

Use the Mushroom Council’s sales, marketing and promotional resources to help you effectively connect and sell fresh mushrooms to School Nutrition Professionals and local schools.

The Blend

The trend is to blend! Encourage your customers and consumers to blend finely-chopped, umami-rich mushrooms with ground meat in America’s iconic foods.

The Mushroom Council provides several materials to help you leverage The Blend™, including banners, posters, sell sheets, recipe cards and more!

Campaign Calendar and Tools

Every year the Mushroom Council lines up strategic partnerships and innovative promotions to help you increase mushroom sales. Our campaign calendar and planning tools will help you amplify the Council’s programs throughout the year.

Image Library

Download photos and variety information for each mushroom type for use in your marketing materials and consumer education program.

Press Releases

Find our past and present press releases distributed by the Mushroom Council.

AMI Resources

The American Mushroom Institute (AMI) is a trade association representing the growers, processors and marketers of mushrooms in the United States. Find resources on growing, health and safety, regulatory issues and much more on their website.