Sales and Marketing Materials
Enhance any promotion by using the Mushroom Council’s free marketing resources and how-to guides to sell more fresh mushrooms.
Retail
The Mushroom Council is here to help you and your sales team sell more mushrooms at retail. Our library of retailer resources will help you effectively communicate, plan and execute retail promotions with your customers.
Foodservice
The Mushroom Council want to help you get more mushrooms on the menus of your foodservice customers. Use our sales, marketing and promotional resources to help support communication and promotions with your foodservice customers.
School Nutrition
Use the Mushroom Council’s sales, marketing and promotional resources to help you effectively connect and sell fresh mushrooms to School Nutrition Professionals and local schools.
Campaign Calendar and Tools
Every year the Mushroom Council lines up strategic partnerships and innovative promotions to help you increase mushroom sales. Our campaign calendar and planning tools will help you amplify the Council’s programs throughout the year.
Image Library
Download photos and variety information for each mushroom type for use in your marketing materials and consumer education program.
Blended Burger Project™
Join the nation-wide movement of chefs who are blending finely-chopped, umami-rich mushrooms with ground meat in America’s iconic menu items making them more delicious, healthy and sustainable. When you blend, it is your chance to make a difference in meeting guest needs.
Media Coverage
Press Releases
Find our past and present press releases distributed by the Mushroom Council.
AMI Resources
The American Mushroom Institute (AMI) is a trade association representing the growers, processors and marketers of mushrooms in the United States. Find resources on growing, health and safety, regulatory issues and much more on their website.
