The Fresh Mushroom Shopper
The Fresh Mushroom Shopper
Who’s most persuadable to buy more mushrooms?
New Mushroom Council research of 1,000 U.S. consumers identifies the shoppers most likely to increase their fresh mushroom purchases—and the meal inspiration, merchandising and shopping triggers that can help turn occasional purchases into a weekly habit.
Complete the form to receive the research presentation.
The total ring is highest for crimini baskets.
Specialty is mostly lower as it tends to be a meal/recipe, not a stock-up trip.
$92.77
Total ring if mushrooms are purchased
$92.53
If white mushrooms are purchased
$105.98
If crimini mushrooms are purchased; Portabella = $89.85
If specialty mushrooms are purchased
Shiitake $99.98; Oyster $85.37; Enoki $75.94; Random Weight $72.33
Shopper Engagement
Overview of fresh mushroom trips, spend per tri, household penetration and annual spending overview.
Shopper Segmentation
Overview of the demographics and purchase habits of light, medium and heavy mushroom buyers.
Co- and Cross Purchase
Study into other foods and beverages purchased at the same time as mushrooms (co-purchase) and items that are bought at a greater rate by mushroom households (cross-purchase).
