Foodservice Marketing Resources

The Mushroom Council want to help you get more mushrooms on the menus of your foodservice customers. Use our sales, marketing and promotional resources to help support communication and promotions with your foodservice customers.

Marketing Kits

Themed information kits for foodservice professionals.

All About Mushrooms

Mushrooms complement almost any everyday meal — from appetizers and salads to main dishes and sides, mushrooms can be enjoyed in so many ways. [download the PDF]

Feed Your Immune System

Mushrooms play an important role in feeding the immune system and consumer want to see immunity on the menu. [download the PDF]

The Blend™

Make a difference by blending in mushrooms for better nutrition, better flavor, and better sustainability. [download the PDF]

Mushroom Sustainability

Menuing mushrooms can meet the needs of your guests and show you care about a more sustainable future. [download the PDF]

Trends and Consumer Demand

Mushrooms are one of the fastest-growing items in the entire produce category. And totally on-trend. [download the PDF]

Sell Sheets

The Blend™ and the Power of “&”

Blending with mushrooms makes everything better. More delicious, more nutritious and more sustainable. Blend with any type of ground meat in burgers, tacos, meatballs, sloppy joes, meatloaf and more. You can even blend with any popular plant-based product to reduce calories, saturated fat and even cost. That’s the Power of ‘&’. [download the PDF]

Case Studies

The Blend™ & Burgh’ers

Burgh’ers is a gourmet burger restaurant with two locations in Pennsylvania — Harmony and Pittsburgh. Chef Fiore Moletz, founder of the award-winning Burgh’ers and Della Terra Italian Bistro, is proud to offer sustainably-sourced burgers, that are also healthy. Burgh’ers is a winner and 3-time participant in the annual James Beard Foundation’s Blended Burger Project™. [download the PDF]

The Blend™ and Calorie Savings

4 oz of medium ground beef has 376 calories. This can be reduced by up to 65% with The Blend™. [download the PDF]


Build a Better Bowl with Mushrooms

Savory meaty mushrooms make a better bowl. Choose your raving, or mix and match the create an original mushroom masterpiece. [download the PDF]

Just Add Mushrooms

One of the simplest ways to make meals tastier and more nutritious: just add mushrooms. You can multiply the flavor and nutrients like vitamin D and selenium by adding them to tacos, pasta, burgers and more. [download the PDF]

Unsurpassed Sustainability

Researchers have noted mushrooms can be considered one of the most sustainably produced foods in the United States.

Nutritional Powerhouse

The Mushroom Council has invested in scientific research to address some of today’s most relevant nutrition topics from weight management to sustainability.

Sports Nutrition

Working closely with CPSDA to provide nutrition information on the role mushrooms play in a healthy, active lifestyle.


The Mushroom Council works with Datassential to develop quarterly reports on the penetration and incidences of mushrooms on menus across the US. These reports also feature a menu adoption cycle of mushroom varieties.

Press Releases

Find our past and present press releases distributed by the Mushroom Council.

AMI Resources

The American Mushroom Institute (AMI) is a trade association representing the growers, processors and marketers of mushrooms in the United States. Find resources on growing, health and safety, regulatory issues and much more on their website.