Welcome To Mushrooms At Retail

For Retail Professionals


As a top “showcase” category, mushrooms can significantly impact the overall image of the produce department, but the key to increased sales lies in proper merchandising and cold chain management. The Mushroom Council has several resources available to help you promote mushrooms.

The Blend™ at Retail

The Mushroom Council partners and assists with several different types of promotions to help support your sales of fresh mushrooms. One of the most impactful programs is The Blend™. Learn more about how you can leverage and implement our templated or custom promotional programs.

Announcing the 2019 Blended Burger Project™ Winners

Retail Dietitians

At the Mushroom Council, we share your passion for improving public health and would like to provide you with the support needed to help shoppers make healthier choices at retail. To grow your efforts and minimize your workload, we have several resources available including tangible takeaways such as a Mushroom Demo Guide to help you set up the perfect in-store promotion.

All About Mushrooms

Mushrooms are nature’s hidden treasure: always in season and grown year-round. Learn more about the magnificent mushroom – from nutritional benefits to umami – we shed some light on this versatile superfood.

Press Releases

Find our past and present press releases distributed by the Mushroom Council.