Webinars

Industry Webinars

Q1 Marketing Webinar

Join the Mushroom Council team to get a preview of the Q2 marketing calendar themes, new digital marketing materials and a look ahead to the 5th Blended Burger Project™.

Q2 Marketing Webinar

Join the Mushroom Council team as we release the Q2 Marketing book, which includes updated statistical data and more on the 5th annual Blended Burger Project™.

Q3 Marketing Webinar

Join the Mushroom Council team to get a preview of the Q3 marketing calendar themes, new digital marketing materials and a look ahead to the Mushroom Month Materials #MushroomADay.

Q4 Marketing Webinar

This webinar will look at the Q4 Marketing book and provides a preview of the 2020 marketing plans including the 2nd Bon Appetit partnership and the James Beard Foundation Taste America events. 

Cold Chain Study Report Review

Steven Muro, Fusion Marketing, will discuss Cold Chain and new materials available to the industry’s marketing and sales staff. The materials will assist you in starting a conversation with retail and foodservice customers about the importance of maintaining the cold chain to help reduce shrink and provide high-quality products. These materials are a summary of key message points selected from previous cold chain research that were performed on behalf of the Council.

Mushroom Foodservice Penetration

Every other year Datassential conducts a survey of how mushrooms are performing on the menu.  This study, which will be available to the entire industry showcasing the different foodservice segments and how mushrooms are growing or declining on menus.  The study also shows how mushrooms are used with other menu items like burgers, chicken, appetizers, breakfast and more. 
 
Also, the same research company has looked at specific information around the Blend and Colleges & Universities and K-12.  The webinar will look at how many operators have adopted the Blend and approximately how many servings of The Blend they are using during the year. 

Mushroom Industry Crisis Communication

This thirty-minute webinar will give industry members a refresher on key preparations and procedures when managing a crisis communications plan.

The Webinar presented by Amy Wood of Harvest Public Relations and Laura Phelps of the American Mushroom Institute will cover the following topics:

  • Update and review of the AMI Issues Management Manual
  • An overview of how individual companies can prepare their own internal crisis plans for situations that are not industry-wide issues
  • Provide general crisis communications management tips and media tips

Press Releases

Find our past and present press releases distributed by the Mushroom Council.

AMI Resources

The American Mushroom Institute (AMI) is a trade association representing the growers, processors and marketers of mushrooms in the United States. Find resources on growing, health and safety, regulatory issues and much more on their website.