Retailer Resources

Retail Resources King Oyster Mushrooms

Mushroom Marketing and Merchandising

As a top “showcase” category, mushrooms can significantly impact the overall image of the produce department, but the key to increased sales lies in proper merchandising and cold chain management. The Mushroom Council has several resources available to help you promote mushrooms.

Download logos, tips, copy points, varieties information, generic mushroom photography and graphic materials for fresh mushrooms.

  • Logos
  • Digital Downloads
  • Recipe cards and graphics

Cold Chain & Best Practices

Significant sales gains in both sales volume and overall consumer satisfaction can be achieved when the farm-to-shelf cold chain is maintained. Our goal as an industry is to provide the freshest, high quality and delicious mushrooms to consumers everywhere.

Information Sheets

Timely and topical sell sheets to help you and your retail team promote and grow your sales of fresh mushrooms including The Blend™.

Retail Resources - Information Sheets
Retail Resources - Case Studies

Case Studies

Learn from the successes of the Mushroom Council’s past retail partners in these retailer promotion case studies.

Retail Tracker Reports

Produced every four weeks, the Retail Tracker Report provides insight into category dollar sales, segment and variety sales, average price per pound, and other helpful metrics.

Retail Tracker Reports

Press Releases

Find our past and present press releases distributed by the Mushroom Council.