Case Studies

Retail Case Studies

Learn from the successes of the Mushroom Council’s past retail partners in these retailer promotion case studies.

The Blend – A Retailer Case History

A Midwestern regional grocer with less than 20 stores was the first to launch a pilot program of The Blend in all three departments (deli, meat and produce) at all of their retail stores. The launch period was designed to last between four and six weeks in length. This case history will share how they got started and the results of the program.
[download the PDF]

The Blend ROI Retail RD PDF

Proving ROI is Key. It’s no secret that when making decisions at retail, it always comes down to ROI. As a retail dietitian who’s launching a new campaign around healthy eating, you may be responsible for proving the ROI of your program. Let us help you prove ROI for The Blend to your retailer.
[download the PDF]

Downloadable Assets and Graphics

Download logos, recipe cards, varieties information and graphic materials for fresh mushrooms.

Press Releases

Find our past and present press releases distributed by the Mushroom Council.