Monthly Shipping and Marketing Report | June 2019

Mushroomcouncil.org is currently down as we are in the midst of revamping the site. In the meantime, if you need anything please contact [email protected].

Open Positions on the Council (2020-2022 term):
Nominations are now closed for the 2020-2022 term. Letters are being sent to those nominated to accept the nomination before the ballots are sent on June 3rd.

• Region 1 (All states except CA & PA) – two open positions
• Region 2 (PA) – one open position

Mushroom growers have ideas, skills, experiences and perspectives that would benefit the industry; be a voice for your industry by becoming part of the Council.

The U.S. Department of Agriculture and the Mushroom Council encourage all eligible producers, including women, minorities and individuals with disabilities to participate and seek nomination.

Next Scheduled Council Meeting:
The next meeting of the Council will take place on June 20-21 in Denver, Colorado. If you are interested in attending, please let us know so we can make sure you are properly accommodated.

Shipment Summary

The Month Ahead

DIGITAL

• The theme for social media in June is “Keep Your Menu FRESH with Mushrooms.” Find sample content and graphics here.
• The fifth annual Blended Burger Project is in full swing. Nearly 325 restaurants are participating in all 50 states + Washington D.C.! It’s not too late to participate. Encourage your network of chefs to sign up at https://www.jamesbeard.org/blendedburgerproject/register.

Highlights from May

DIGITAL

• We hosted local market events in Cleveland, Pittsburgh, Austin, Detroit and Miami to celebrate the kickoff of the Blended Burger Project™. You can view the photos from the events here and read top stories below:
  • Blended Burger Project kicks off 5th year touting mushrooms – Cleveland.com
  • Why chefs around the country are beefing up their burger patties with mushrooms – The Detroit News
  • 11 Brevard restaurants compete for Blended Burger honors in James Beard Contest – Florida Today
• The first-ever consumer Blended Burger Contest took place in May, receiving 300 entries. View the entries on Instagram here and stay tuned for the winner announcement in June.

Digital Metrics

Mushroom Channel
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Blenditarian
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Digital Metrics

Tracker Highlights – Period ending 03/24/2018

• Download the Highlights (4 & 52 Weeks) Report
• Download the Graphic Highlights Report

Spotlight – Notable and Newsworthy

• In the 4-weeks – Specialty and Value added mushrooms take spotlight amid category declines
• In the 52-weeks – Mushroom category growth rate outpaced Total Produce

*IRI/FreshLook Data provided by Fusion Marketing