Media Placements – 05/20/2020
Mushrooms in the News: 05-20-2020 Along with the stories about the national meat shortage, we are seeing significant media activity touting mushrooms’ role as a meat extender or as moving into the center-of-the-plate position when meat isn’t an option. Last week, MarthaStewart.com gave nod to the Mushroom Council and the Blended Burger Project in an […]
Media Placements – 05/13/20
Mushrooms in the News: 05-13-2020 The ‘Just Add Mushrooms’ syndicated infographic, distributed last week, encourages home cooks to add mushrooms as an easy way to “make meals tastier and more nutritious.” So far, there are over 750 placements and 189,890,179 impressions. Mushrooms are included in an article on superfoods in an upcoming print issue of […]
Media Placements – 05/06/20
Mushrooms in the News: 05-06-2020 Our two syndicated stories on cooking mushrooms at home are now at 3,327 combined placements: “Cook Comfort Food Once, Enjoy It Twice” and “4 Ways Mushrooms Make Home Cooking Better” have collectively earned more than 575 million impressions. AMI has also released a syndicated article to proactively educate consumers about […]
Media Placements – 04/29/20
Mushrooms in the News: 04-29-2020 The syndicated listicle “4 Ways Mushrooms Make Home Cooking Better” was made available for distribution. There are currently over 1,000 online placements in outlets across the nation, including: Houston Chronicle, SF Gate and Los Angeles Times. New Hope included Applegate’s The Great Organic Blend Burger in a roundup of natural […]
Media Placements – 04/22/20
Mushrooms in the News: 04-22-2020 In honor of Earth Day today, Bon Appétit Management Company included blended burgers in a list of 50 Plant-Forward Ideas for the 50th Anniversary of Earth Day, suggesting that blended burgers give a “healthier burger for you — and the planet.” A pre-recorded cooking segment with Fareway Dietitian Whitney Hemmer […]
Media Placements – 04/15/20
Mushrooms in the News: 04-15-2020 The “Cook Comfort Food Once, Enjoy It Twice” syndicated article is now available for distribution. There are currently over 500 placements in outlets across the nation, including in cities near mushroom growing regions. The positive trends found in retail sales data gained traction in the trades this week, resulting in […]
March 27: Today’s Snapshot of Stories Impacting the Food Industry
Dear Mushroom growers, shippers, importers, marketers and allied colleagues: IRI now has data from the week ending March 15 – the first full week reflecting grocery stockpiling as a result of the pandemic. It reveals total produce sales jumped by 34%. Most interesting, weekly retail sales of mushrooms ranked among the top 10 of all […]
March 23: Today’s Snapshot of Stories Impacting the Food Industry
Dear Mushroom growers, shippers, importers, marketers and allied colleagues: As we begin our new week, I want to share this video message from U.S. Secretary of Agriculture Sonny Perdue. Released late last week, Secretary Perdue delivers an inspiring address celebrating the everyday heroes within our food supply chain. We hope you will take a moment […]
March 20: Today’s Snapshot of Stories Impacting the Food Industry
Dear Mushroom growers, shippers, importers, marketers and allied colleagues: Below is today’s round-up of news stories and other items outlining how COVID-19 is impacting the food industry. As a reminder, the goal of sharing this regular cadence of news insights is to keep the industry better informed as we continuously update our strategies. I welcome […]
