Media Placements – 05/31/19

Mushrooms in the News: 5-31-19

This week, broadcast segments aired in LA, Cleveland, Miami and Phoenix, with hosts and local chefs demonstrating how to make blended burgers. In the LA Times Today segment, Chef Sherry Yard of Tuck Room says “I love the umami of the mushrooms and how it blends so well with the meat.”

MEDIA + SOCIAL/DIGITAL HIGHLIGHTS

Consumer

• Blended Burger Project – LA Times Today
• In the Kitchen Live on Lakeside – WKYC (Cleveland)
• 6 In the Mix – WTVJ (Miami)
• Memorial Day Grilling – Fox 10 Phoenix
• Burger Friday: South Minneapolis Restaurant could have a winner in James Beard Blended Burger Project – Star Tribune
• What is a “Blended Burger?” – Smoky Mountain News
• Blending the Old with the New – Star Chefs
• Which of those vegan-friendly, meatless burgers is best? Critic Mike Mayo crowns one king – South Florida Sun Sentinel
• Vitamin D Deficient? Here Are The Best Foods To Naturally Boost Your Levels – Mind Body Green
• Turkey Meatballs with Linguine & Fresh Tomato Sauce – EatingWell.com
• Week of Healthy Meal Prep, June 3-7 – CookingLight.com
• Recipe #25: The MoJo – The Blended Burger Project – ATX Eats and Treats
• How to Build a Better Burger and Lower Your Foodprint – Foodprint.org
• Fungi for a cause – The Morgan Hill Times

Trade

• Mainstream media strong on mushrooms in 2019 – The Produce News
• How Better-Burger Brands Can Rise Above – QSR
• Giorgio Fresh continues to innovate with mushrooms – The Produce News
• 6 steal-worthy trends from Chicago’s Dining Scene – Foodservice Director

NOTEWORTHY SOCIAL/DIGITAL ACTIVITY

This is the final week of the Blended Burger Contest (ending May 31). There are officially 300 entries with just a few hours left to enter!

Highlights this week:

A Memorial Day themed blended burger: https://www.instagram.com/p/Bx8FFJFnpf5/

A blended burger made with a homeground chuck-brisket-mushroom blend: https://www.instagram.com/p/Bx8vqEFg7u-/

This “Steakhouse Indulgence Blended Burger” shared with @officialfarmgirlseats 52,000+ followers: https://www.instagram.com/p/Bxx204CHGV3/