Media Placements – 10/17/2022

Mushrooms in the News: 10-17-2022

Applebee’s recently debuted the “Bourbon Street Mushroom Swiss Burger” on its menus nationwide, backed with a bold ad campaign including commercials airing during the MLB  playoffs and across other broadcasts. This addition to the menu was also noted in food review and foodservice trades.

As we enter into the peak fall weeks, autumn-centric mushroom recipes were on full display – from EatingWell’s Fettuccine to Mark Bittman’s Cauliflower “Polenta” (shared by PureWow).

Media + Social Digital Highlights

CONSUMER

• Rock Out With These Handcrafted Burgers and $1 Boneless Wings – Applebee’s
• Applebee’s Adds New Bourbon Street Mushroom Swiss Burger – Fast Food Post
• Applebee’s Has a New Bourbon Street Mushroom Swiss Burger for Fall – Trend Hunter
• Applebee’s Adds 2 New Handcrafted Burgers And New Cinnabon Mini Swirls – Chewboom
• Noodles for Vegetable Lovers – Cook’s Illustrated
• Portobello Mushrooms Vs. Shiitake: What’s The Difference? – Tasting Table
• Creamy Fettuccine with Brussels Sprouts & Mushrooms – EatingWell
• Six sources of vitamin D to boost your mood – Live Science
• Air Fryer Portobello Mushroom Recipe – Simple And Savory
• Field of Dreams – Southern Living
• Stretching your grocery budget with a savory solution – Williamsport Sun-Gazette + 3,840 additional placements since late August
• Comfort food to fuel fall -Wetumpka Herald (AL) + 60 additional placements
• Here’s How To Tell if Mushrooms Are Bad – Parade
• One-Skillet Chicken Paprikash with Mushrooms & Onions – Eating Well
• The Type Of Fat Gordon Ramsay Loves For Sautéing Mushrooms – Tasting Table
• Mushroom Walnut Pesto – Life Currents
• Miso Tahini Pasta with Garlic Sautéed Mushrooms – Life Currents
• Mark Bittman’s Cauliflower “Polenta” with Mushrooms – PureWow
• Get Crispier Sautéed Mushrooms with This Trick – Life Savvy

TRADE

• Mushroom Council reveals 2022 Blended Burger Contest winners – The Packer
• Mushrooms Gaining Popularity – Agnet West
• Mushrooms Gaining Popularity – Southeast Agnet

MUSHROOM COUNCIL SOCIAL/DIGITAL

Top Posts

This week’s top posts included a call to share the viewer’s favorite variety, as well as a post sharing a tip for storing mushrooms.

Post Performance:

• Impressions: 6,754
• Engagements: 710
• Reactions: 576
• Comments: 28
• Shares: 76

Engage with this post on Instagram and Twitter.

Post Performance:

• Impressions: 5,022
• Engagements: 426
• Reactions: 355
• Comments: 4
• Shares: 2

Engage with this post on Instagram and Twitter.

The views and opinions in the article links included in this email are those of the authors and do not necessarily represent the views and opinions of the Mushroom Council.