Media Placements

Media Placements – 10/17/2022

October 17, 2022

Mushrooms in the News: 10-17-2022

Applebee’s recently debuted the “Bourbon Street Mushroom Swiss Burger” on its menus nationwide, backed with a bold ad campaign including commercials airing during the MLB  playoffs and across other broadcasts. This addition to the menu was also noted in food review and foodservice trades.

As we enter into the peak fall weeks, autumn-centric mushroom recipes were on full display – from EatingWell’s Fettuccine to Mark Bittman’s Cauliflower “Polenta” (shared by PureWow).

Media + Social Digital Highlights




Top Posts

This week’s top posts included a call to share the viewer’s favorite variety, as well as a post sharing a tip for storing mushrooms.

Post Performance:

  • Impressions: 6,754
  • Engagements: 710
  • Reactions: 576
  • Comments: 28
  • Shares: 76

Engage with this post on Instagram and Twitter.

Post Performance:

  • Impressions: 5,022
  • Engagements: 426
  • Reactions: 355
  • Comments: 4
  • Shares: 2

Engage with this post on Instagram and Twitter.

The views and opinions in the article links included in this email are those of the authors and do not necessarily represent the views and opinions of the Mushroom Council.

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