Media Placements – 10/24/2022

Mushrooms in the News: 10-24-2022

Tasting Table this week developed an in-depth overview of one L.A. chef making mushrooms a central ingredient on myriad dishes –  for its sustainability, versatility and taste. The article’s headline – “Mushrooms are a versatile source of meaty flavor, texture” – then became the subject line of the Oct. 18 ProChef SmartBrief e-newsletter, sent to thousands of menu developers nationwide.

With this past Saturday being National Mushroom Day, the New York Times’ food newsletter led with the headline, “It’s Mushroom Week!,” featuring multiple ideas and recipes for incorporating mushrooms. VegNews marked the day with a gallery of recipes which also discussed the nutritional benefits of mushrooms.

Thanksgiving prep is already starting, with Food Network Magazine sharing ways to make your own custom stuffing, and Prevention sharing a recipe for a kale and oyster mushroom side dish.

Trades including The Packer and The Produce News took note of this year’s Blended Burger Contest winners, with Pork Business calling out the prevalence of pork in the winning recipes.

Media + Social Digital Highlights

CONSUMER

• It’s Mushroom Week! – The New York Times
• The Best Healthy Canned Chilis That Nutritionists Swear By – Huffpost
• The Benefits of Mushrooms Plus 10 Vegan Mushroom Recipes – VegNews
• Chicken, Mushroom, and Kale Enchilada Casserole | Bobby Flay – Rachael Ray Show
• What to Cook This Week: Tofu and Mushroom Jorim – The New York Times
• How to Store Mushrooms So They Stay Fresh and Slime-Free – Martha Stewart
• The Flavor Of The Southwest For Fall – Forbes
• Roasted Kale with Oyster Mushrooms – Prevention
• Design Your Own Stuffing – Food Network Magazine
• Herbie Burger Opens in LA to Offer Vegetable-Based Take on Vegan Fast Food – Vegconomist
• Mushroom and Swiss Burger – Mashed
• These Are Rachael Ray’s Most Useful Cooking Tips Ever – LoveFood
• Mushroom Carpaccio and Creamed Spinach Au Gratin – St. Louis Post-Dispatch & 55+ other placements

TRADE

• Mushroom Council Announces Winning Recipes in 2022 Blended Burger Contest – Perishable News
• Mushroom Council names winners in blended burger contest – Produce Blue Book
• Pork is Key Ingredient in 2022 Blended Burger Contest Winners – Pork Business
• Mushrooms’ health benefits add to their popularity – FreshPlaza

MUSHROOM COUNCIL SOCIAL/DIGITAL

Top Posts

This week’s top posts included a celebration of National Mushroom Day, as well as a cooking tip to save the stems!

Post Performance:

• Impressions: 4,154
• Engagements: 387
• Reactions: 337
• Comments: 20
• Shares: 3

Engage with this post on Instagram and Twitter.

Post Performance:

• Impressions: 1,704
• Engagements: 112
• Reactions: 101
• Comments: 6
• Shares: 5

Engage with this post on Instagram.

The views and opinions in the article links included in this email are those of the authors and do not necessarily represent the views and opinions of the Mushroom Council.