Media Placements

Media Placements – 10/10/2022

October 10, 2022

Mushrooms in the News: 10-10-2022

“September is National Mushroom Month, but [mushrooms] should be a healthy addition to your plate all year long,” suggested a Sacramento TV news reporter, and in an array of segments that aired last week featuring registered dietitians showcasing mushroom nutrition and versatility – the culmination of 6 TV segments that aired this past month featuring R.D. Parker Wallace appeared on ABC15 Arizona. The segment was then picked up by Yahoo. R.D. Mackenzie Burgess also appeared on ABC10 in Sacramento.

Everyday Health took a deep dive into Lion’s Mane, with two articles showcasing its history as well as nutrition.

A syndicated article showcasing how – in times of inflation – mushrooms are a “savory solution to stretching your grocery budget” surpassed more than 3,800 appearances this past week. “Consider the benefits of mushrooms, which provide a delicious option to enhance flavor in favorite recipes while extending portions in an affordable way.”

Food & Wine mentioned mushrooms frequently in their “Restaurant Issue.” From the best new chefs, to the best new bites, mushrooms received multiple mentions as a vital part of their menus.



Media + Social Digital Highlights

CONSUMER

MUSHROOM COUNCIL SOCIAL/DIGITAL

Top Posts

This week’s top posts included a celebration of National Pizza Day, as well as a Bingo post that will run throughout October!

Post Performance:

  • Impressions: 4,676
  • Engagements: 222
  • Reactions: 174
  • Comments: 14
  • Shares: 4

Engage with this post on Facebook and Instagram.

Post Performance:

  • mpressions: 3,842
  • Engagements: 140
  • Reactions: 106
  • Comments: 2
  • Shares: 8

Engage with this post on FacebookInstagram, and Twitter.

The views and opinions in the article links included in this email are those of the authors and do not necessarily represent the views and opinions of the Mushroom Council.

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