Media Placements – 10/02/19

Mushrooms in the News: 10-02-19

The Tampa Bay Times features a story and video about elementary students taste testing new cafeteria dishes, including several with mushrooms. One 10-year-old student was a big fan, saying: “I just love mushrooms. Mushrooms and cheese taste really good together.”

In honor of Mushroom Month, RD Jennifer McDaniel demonstrated how to make mushroom meatballs on a local broadcast segment in St. Louis. 

The Produce News covered the Council’s Mushroom Month campaign and Whole Kids Foundation partnership announcement. Also, Whole Kids Foundation distributed a press release via CSR Wire, placed it on the homepage of the Whole Foods Newsroom and distributed news of the partnership (including a link to The Packer article) in an internal “Whole Foods Markets in the News” newsletter to more than 1,500 top leadership teams.

MEDIA + SOCIAL/DIGITAL HIGHLIGHTS

Consumer

• Recipe of the Day: Cremini Mushroom Meatballs – KSDK St. Louis 
• Blended Burgers: Gateway to Plant-Based Meat Alternatives? – Hartman Group
• I Made the Mushroom Pasta. Now It’s Your Turn. – Bonappetit.com 
• Epcot food and wine festival. What to eat and drink in each country. – Savoring the Good
• Review: Flavors From FIre at Epcot International Food & Wine Festival 2019 – WDW News Today
• Taste test: Pinellas students try six new cafeteria dishes – Tampa Bay Times 
• 10 types of mushrooms you need to try – BBCGoodFood.com 
• What is Flexitarian Food? – The Daily Tar Heel (University of North Carolina)
• Mushroom Council Partners With Whole Kids Foundation – CSR Wire

Trade

• Mushroom Council launches #AMushroomADay for Mushroom Month – The Produce News
• Mushroom Council partners with Whole Kids Foundation – The Produce News
• 50 planet-friendly foods for a healthier future – Foodservice Director
• B. Good Introduces Flexitarian Burgers Inspired by the Land, not the Lab – RestaurantNews.com 

NOTEWORTHY SOCIAL/DIGITAL ACTIVITY

The final #MushroomADay posts are live: 

• Wednesday: Trending: Look Who’s Making Blended Burgers
• Thursday: Fueled by Mushrooms with Sports Dietitian Natalie Rizzo, MS, RD
• Foodie Friday: Fingerling and Mushroom Poutine with Idaho Potatoes