Media Placements – 09/20/2021

Mushrooms in the News: 09-20-2021

Produce Business named 2021 as the Year of the Mushroom, citing how the fungi’s popularity is due to their high nutritional value, low carbohydrate level, high immunity-boosting properties, adaptability in many dishes and inclusion in popular eating plans such as Whole 30, Keto and Paleo.

Food Navigator touted mushroom/beef blends as an example of a highly successful hybrid product, which is a food item that combines two or more distinct sources of protein. While the health benefits are often communicated, Food Navigator believes the success of the hybrid product lies in how it was marketed, focusing on the natural, clean aspect of the mix compared to other “ultra-processed” alternatives.

MEDIA + SOCIAL/DIGITAL HIGHLIGHTS

CONSUMER

• Healthiest Menu Items at Panda Express – Eat This, Not That
• Barbecue heat, without the meat – Washington Post
• Plant-Based Meals – Living Healthy Chicago
• Chicken Cacciatore – Food Network
• Mushroom French Dip – Eating Well
• 30 Easy Shiitake Mushroom Recipes That’ll Make Your Dinner (or Brunch) Totally Wow-Worthy – Real Simple
• Can’t Believe It’s Veggie Chili – Cooking Light

TRADE

• Year of the Mushroom – Produce Business
• Why do some ‘hybrid’ products make the cut, while others get the chop? – Food Navigator
• Mushroom festival celebrates famous Pennsylvania farm town – ABC6 Philadelphia, WPVI-TV

SOCIAL/DIGITAL

Top Posts

The top two posts this week include a Northeast-inspired recipe for ‘Shrooms on Weck and a variety spotlight on white buttons.

In honor of National Mushroom Month, we are spotlighting a new U.S. region each week to share how home cooks and restaurants are sharing their love for mushrooms. Join us as we share daily fungi facts, regional recipes and spotlights on trend makers and restaurants from across the nation.

Learn more about the Mushroom Council’s National Mushroom Month campaign and find downloadable content and graphics here.

Post Performance:

• Impressions: 28,328
• Engagements: 2,697
• Reactions: 385
• Comments: 42
• Shares: 98

Engage with this post on Facebook, Twitter and Instagram.

Post Performance:

• Impressions: 16,728
• Engagements: 1,860
• Reactions: 1,189
• Comments: 99 
• Shares: 41

Engage with this post on Facebook, Twitter and Instagram.

The views and opinions in the article links included in this email are those of the authors and do not necessarily represent the views and opinions of the Mushroom Council.