Media Placements – 09/16/2020

Mushrooms in the News: 09-16-2020

On September 14th Bon Appétit premiered the video revealing our top three Blended Burger Project Home Edition competition finalists. In the video, test kitchen editor Chris Morocco prepared each of the recipes in his home kitchen before judging the winning burger: the Chili Maple Brunch Burger from Lauren Holly of Atlanta. As part of the Council’s partnership with Bon Appétit, the magazine also shared a roundup of top mushroom recipes.

MSN said mushrooms are “The Surprising Ingredient Your Burger Patties Need.” “Not only are mushrooms good for you, packing in plenty of dietary fiber and other vital nutrients, they also improve the taste and texture of your burgers!”

The recently launched The Blend To Go competition in Cleveland received coverage in Cool Cleveland, The Packer, Perishable News and Produce Blue Book.

MEDIA + SOCIAL/DIGITAL HIGHLIGHTS

CONSUMER

• 54 Mushroom Recipes So Good, They’re Magic – Bon Appétit
• Blended Burger Contest: Winner Announcement – Bon Appétit
• The Surprising Ingredient Your Burger Patties Need – MSN
• 3 Ways To Sneak Veggies Into Family Meals – Kroger Health
• Cleveland Chefs are Blending to Win! – Cool Cleveland
• Five Burger Trends That Are Worth A Try – Momma Cuisine
• 23 Immune-Boosting Foods: Fruits, Veggies, Proteins and More – MindBodyGreen
• 33 Best Mushroom Recipes – The Spruce Eats
• One-Pot Creamy Mushroom Pesto Pasta – The Kitchn
• Pasta alla Gricia with Roasted Hen-of-the-Woods & Shallots – Rachael Ray In Season
• 5 Healthy Dinners Where Mushrooms are the Star – Clean Plates

TRADE

• Cleveland chefs launch The Blend To Go competition for mushroom month – The Packer
• Cleveland Independent Chefs Launch September “The Blend to Go” Competition for Mushroom Month – Perishable News
• Chefs competition launched for Mushroom Month – Produce Blue Book
• Five Ways To Sell More Fresh Mushrooms Year-Round – Produce Business

SOCIAL/DIGITAL

Mushroom Council’s Facebook Poll was the most engaged post this week, asking fans to choose between Mushroom Jerky or Scallops (a touch choice for many – resulting in a nearly split). 

Mushroom Month content continues to perform well, with the Week 3 announcement ranking as a top post this week as well.

Like, comment and share this post!

Post Performance:

• Impressions: 14,572
• Engagements: 1,503
• Reactions: 1,191
• Comments: 222
• Shares: 91

Like, comment and share this post!

Post Performance:

• Impressions: 6,438
• Engagements: 530 
• Reactions: 350
• Comments: 21
• Shares: 22