Media Placements – 09/23/2020

Mushrooms in the News: 09-23-2020

The benefits of The Blend were detailed in a recent article from Regina Ragone, RDN for The Epoch Times. “Enter mushrooms. Making your burgers with a mix of ground meat and finely chopped mushrooms is a great way to cut down on meat, without sacrificing flavor,” Ragone explains. The article also highlights how mushrooms can help support a healthy immune system.

In the trades, the announcement of the winners of the Blended Burger Project Home Edition received coverage in Perishable News and The Packer.

Catersource shared Mushroom Council’s Mighty Mushroom Blended Burger recipe as part of their Recipe Friday series. The article notes that a blended burger is “the perfect mix of finely-diced mushrooms and bona fide beef. Not only has it reached celebrity status in a James Beard Foundation chef competition but it’s also a better-tasting, better-for-you, easy-to-make burger at home.”

MEDIA + SOCIAL/DIGITAL HIGHLIGHTS

CONSUMER

• For a Better-for-You Burger, Add Mushrooms to Your Meat – The Epoch Times
• Pasta favorites made lighter! – Woman’s World
• Blended Meat Products Are on the Rise: Here’s What You Need to Know – Organic Authority 
• Meat Consumption (or lack there of) is Swiftly Changing – Sense & Sustainability
• In the Kitchen: Grilled Oyster Mushroom Toast – The Rhode Show
• How to Clean Mushrooms…the Right Way – A Couple Cooks
• Slow-Cooker Umami Mushrooms – EatingWell
• Love Your Health: Power Foods – The Greeneville Sun

TRADE

• Mushroom Council and Bon Appétit Reveal Winners of Blended Burger Project: Home Edition Contest – Perishable News
• Blended Burger Project chooses top home cool in summer promo – The Packer
• Recipe Friday: Mighty Mushroom Blended Burger – Catersource

SOCIAL/DIGITAL

Top Posts

Top posts from this week included a question asking favorite ways to enjoy portabellas, with many fans sharing their most beloved portabella recipes (and photos), as well as a beautiful oyster mushroom recipe post from our Mushroom Month partner Andrea Slonecker (cookbook author).

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Post Performance:

• Impressions: 19,390
• Engagements: 1,962
• Reactions: 773
• Comments: 271
• Shares: 65

Like, comment and share this post!

Post Performance:

• Impressions: 8,836
• Engagements: 570
• Reactions: 282
• Comments: 24
• Shares: 60