Media Placements

Media Placements – 09/09/2020

September 14, 2020

Mushrooms in the News: 09-09-2020

Mushroom Council’s Mushroom Month promotions continued to receive coverage in Produce Blue Book and Produce News at the end of last week.

The increased demand and sales in fresh mushrooms in recent months is expected to continue among home cooks. “Mushrooms have been enjoying sky-high demand at U.S. retail since the pandemic took hold, amid hopes that sales will carry over to foodservice,” notes Fresh Fruit Portal. 

Additionally, the impressive mushrooms sales at retail were mentioned on Winsight Grocery Business: “Mushrooms have been a pandemic powerhouse in retail, with top 10 appearances every single week.”





Top Posts of the Week
We kicked off Mushroom Month with a special announcement and preview of the month-long celebration. Mushroom Council will encourage fans to buy a pack of mushrooms at the beginning of the week and then follow along throughout the week to learn different ways to use those mushrooms.

The kick-off announcement and weekly themed posts each garnered thousands of engagements and fans started sharing their favorite ways to use mushrooms in the comments.

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