Media Placements – 07/17/19

Mushrooms in the News: 6-17-19

A Blended Burger Project participant from Biloxi, Mississippi, gained recognition this week for their blended burger, which was named “Best of the Fest,” at the Atlanta Food and Wine Festival. Executive Chef Kristian Wade says “A blended burger brings more sustainable, plant-based items to menus allowing Americans to enjoy the taste and flavor of the burgers they love, knowing it’s a healthier and more sustainable preparation.”

Additionally, BBP local market coverage appeared in Minneapolis and Omaha.

MEDIA + SOCIAL/DIGITAL HIGHLIGHTS

Consumer

• An Atlanta food festival called this Mississippi burger ‘Best of the Fest’ – Clarion Ledger (Mississippi) 
• Book Club’s James Beard blended burger – KARE 11 (Minneapolis) 
• Downtown Omaha burger spot running for NYC recognition – Omaha World-Herald
• Pique your culinary curiosity with these trends – Franklin Favorite (Kentucky)
• Magical Dining Month menus for 2019 released – WESH 2 (Orlando)
• The 5 Most Important Food Groups Dr. Fuhrman Says We Should Be Eating Daily – The Chalkboard
• Mushroom Pizza with Fresh Herbs – A Couple Cooks
• Bacon Wrapped Mushroom Kabobs – Savor + Savvy

Trade

• Mushroom Council partners with meat group for veal promotion – The Packer
• The Beef Checkoff and the Mushroom Council Partner at Retail for Fifth Annual Veal Summer Grilling Promotion – PerishableNews.com
• Summer campaign promotes blending mushrooms and veal – FreshPlaza

NOTEWORTHY SOCIAL/DIGITAL ACTIVITY

The 5th annual Veal and Mushroom Council summer grilling promotion kicked off this week. Now through Sept. 3, specially marked packs of veal at participating grocers will feature a Grilled Blended Meatballs recipe developed exclusively for Mushroom Council and Beef Checkoff by influencer and grilling expert Jess Pryles. Participating customers can enter the on-pack sweepstakes for a chance to win $500 in free groceries.

Support the promotion: 

• Share the sweepstakes with your networks: https://www.vealmadeeasy.com/sweepstakes/
• Engage with and share Jess’ kick-off post.
• Watch and share Jess’ Facebook Live demoing grilled blended veal-mushroom meatballs. (FB Live from Wednesday, July 17 at 6:30pm CT).