Media Placements

Media Placements – 07/15/2020

July 16, 2020

Mushrooms in the News: 07-15-2020

Amy Myrdal Miller, MS, RDN suggested blended burgers as a leaner burger option for your summer grilling in HuffPost this week. The Blend “adds plants to the mix but retains a burger’s flavor and texture. ‘I love to add pre-cooked, diced cremini mushrooms that I cool and then add to the ground beef before making the patties,’ she said. ‘The mushrooms add moistness and delicious umami flavor.’”

Mushrooms were included in a list of vitamin D rich foods on MSN.  “If you want to increase your vitamin D levels, include mushrooms in your diet four times a week. For added benefits, these can be sun-dried prior to consumption since mushrooms naturally produce vitamin D when exposed to sunlight.”

MEDIA + SOCIAL/DIGITAL HIGHLIGHTS

CONSUMER

NOTEWORTHY SOCIAL/DIGITAL ACTIVITY

Mushroom Council social ran two different polls this week on Facebook and Twitter. This fun engagement tactic encourages followers to get involved and cast their votes,  and will ping each participant with the correct answer (Twitter) or winning recipe (Facebook) when the contest is over. 

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