Media Placements

Media Placements – 07/03/2023

June 30, 2023

Nation’s Restaurant News highlighted the top 10 food trends based on its observations at the 2023 National Restaurant Association Show – with mushrooms among the list. “Plant-based proteins may dominate the headlines, but they’re not the only ingredients and products on menus,” with the article also noting “mushrooms’ umami flavor and meaty textures make them a hearty meat substitute.”

The Seattle Times this week reported on the “rise and fall” of the faux meat burger. With cell-based meat trending down at retail, the reporter recommends readers instead consider mushroom blended burgers and features a photo and recipe of our classic blended burger dish: “If you do eat meat but are trying to eat less of it when you do have it, blended burgers might be right up your alley. Blended burgers add finely chopped mushrooms to ground beef before cooking, adding flavor and nutrients. This also works for meatloaf and meatballs.”

With the year’s biggest grilling day (July 4) just around the corner, grilling professionals in the (Minneapolis) Star Tribune recommended mushrooms: “The veggie I’ve found the easiest to cook with would be a great portabella mushroom marinated in soy sauce, balsamic vinegar, olive oil, and your favorite herbs. It makes for a great veggie burger or side. It’s nearly impossible to ruin a mushroom.”

Media + Social Digital Highlights




Top Posts

Top posts this week included a call to action to “Vote” in the Allrecipes Allstars competition, followed by a fill-in-the-blank post (mushrooms + _ make the perfect summer meal). More than comments came in, ranging from “ANYTHING” to “Mushrooms plus Mushrooms.”

Post Performance:

  • Impressions: 22,972
  • Engagements: 319
  • Comments: 3
  • Shares: 7

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Post Performance:

  • Impressions: 8,814
  • Engagements: 1,350
  • Comments: 107
  • Shares: 22

Engage with this post on Facebook, Instagram, and Twitter.

The views and opinions in the article links included in this email are those of the authors and do not necessarily represent the views and opinions of the Mushroom Council.

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