Media Placements – 05/17/19

Mushrooms in the News: 5-17-19

This week, BBP coverage remains strong in Florida Today, The Detroit News and WDET (Michigan). Following Tuesday’s BBP event in Detroit, The Detroit News published a story about the project and the quote: “Mushrooms are having a moment. (The Blend) is super versatile, you can use it in burgers, you can use it in tacos, chili, really anything where you use ground meat you can combine mushrooms for this delicious, versatile, really flavorful dish.”

MEDIA + SOCIAL/DIGITAL HIGHLIGHTS

Consumer

• 10 Brevard restaurants compete for Blended Burger honors in James Beard Contest – Florida Today
• Why chefs around the country are beefing up patties with mushrooms – The Detroit News
• Radio clip from WDET Michigan (Blended Burger Mention) – NPR
• Four Mouthwatering Meals for National Burger Month (slide 2) – Recommend.com
• A Banh Mi Inspired Burger Featuring The Great Organic Blend Burger from Applegate – Whole30.com
• Build Your Own Blended Burger Bar – Lone Star Nutrition
• Help me Eat Healthy for Less – Woman’s World
• 5 Ingredients: Stuffed Mushrooms – FoodNetwork.com

Trade

• A Week’s Worth of Yum promo pairs Side Delights with mushrooms – The Produce News

NOTEWORTHY SOCIAL/DIGITAL ACTIVITY

More than 100 blended burgers have been entered into the #BlendedBurgerContest so far, with home cooks sharing not only their original recipes but also reasons why they’re loving The Blend:

• @plowingthroughlife: We are big blended burger fans because we love the flavor and fact that we’re eating more vegetables
• @kmk1180: Rich and filling with a little zip to get your attention. Nice change of pace from my everyday burger.
• @tracie.howard47: What I like about this burger is that it’s really moist, juice and full of flavor…the mushrooms infuse right into the meat

Entries range from simple to indulgent, with one very interesting entry below:

Ketodashian GLAMBURGER: featuring four blended burgers topped with truffled cheese and nestled between gold leaf buns.