Media Placements – 04/25/2022

Mushrooms in the News: 04-25-2022

Yahoo! Life featured an extensive article timed to Earth Day. “Mushrooms are one of the planet’s best flavor lifters” features comments from Pam Smith and Anne-Marie Roerink. Citing a variety of reasons, from flavor and sustainability to nutrition and versatility, the reporter notes why mushrooms are once again topping food trends lists.

The Blend made appearances in a variety of articles including Supermarket Perimeter, Meatingplace and First for Women. Supermarket Perimeter focused on the shifting meat consumption patterns by consumers, while the Meatingplace article highlights the growth of plant-based blends by animal protein companies. First for Women shared a blended meatloaf recipe made with chopped mushrooms and beef.

CONSUMER

• Kardea Brown’s Wild Rice with Mushrooms – Food Network Magazine
• Mushrooms are ‘one of the planet’s best flavor-lifters’ – Yahoo! Life
• The Secret to Perfect Mushroom Bolognese, According to a Pro Chef – The Takeout
• How health issues, job dissatisfaction led to creation of this mushroom farming venture – Knox News Sentinel (Knoxville, TN)
• Nutrient-dense mushrooms becoming nation’s next trendy food – KATU2 (Portland, OR)
• Nutrient-dense mushrooms becoming nation’s next trendy food – KOMO (Seattle, WA)
• One Major Side Effect of Eating Mushrooms, Says Dietitian – Eat This, Not That!
• One Major Side Effect of Eating Mushrooms – MSN
• Pasta With Creamy Mushroom Ragù – Bon Appetit
• Can You Make Stuffed Mushrooms Ahead? – Rachael Ray
• Shaq’s Turkey Sausage, Vegetable, & Biscuit Casserole – People Magazine
• Chimichurri Chicken Meatloaf – First for Women

TRADE

• Meat purchasing patterns shifting – Supermarket Perimeter
• Blended – Meatingplace
• Mushroom producer wins Best New Product Award at CPMA 2022 – FreshPlaza
• New on the Menu: Mushroom & grits and fluke crudo – Restaurant Hospitality
• Mushroom Producer Finds Value in Waste Whey – Lancaster Farming

SOCIAL

• Vegetarian Mushroom Gyros – Fork in the Kitchen

SOCIAL/DIGITAL

Top Posts

This week’s top posts included a tasty Pulled Portobello mushroom sandwich for Meatless Monday, as well as a post asking viewers how they were incorporating mushrooms into that day’s meals.

Post Performance:

• Impressions: 12,862
• Engagements: 505
• Reactions: 156
• Comments: 25
• Shares: 48 

Engage with this post on Facebook, Instagram, and Twitter.

Post Performance:

• Impressions: 8,256
• Engagements: 371
• Reactions: 258
• Comments: 162
• Shares: 11

Engage with this post on Facebook, Instagram, and Twitter.

The views and opinions in the article links included in this email are those of the authors and do not necessarily represent the views and opinions of the Mushroom Council.