Media Placements – 06/25/2018

Mushrooms in the News: 06-22-18

This week, TIME Magazine published a robust article titled “Mushrooms get their moment” touting mushrooms’ nutritional merits and functional properties as well as The Blend.

Sonic launching the first-ever quick serve blended burger appeared as number eight in a roundup of ‘15 Things I Learned from Touring Sonic’s Headquarters’ published by The Daily Meal.

On the BBP front, Monthly Columbus, Columbus Underground, Miami’s Community Newspaper and Triangle Around Town (North Carolina) highlighted Blended Burger Project™ participants in their local markets.

MEDIA + SOCIAL/DIGITAL HIGHLIGHTS

Blend Coverage

• Mushrooms get their moment – TIME (Print)
• 15 Things I learned from Touring Sonic’s Headquarters – The Daily Meal
• Mushroom Meets Burger in the James Beard Foundation’s Blended Burger Project – Epoch Times
• Burger Mondays gear local chef for Blended Burger Project – Triangle Around Town
• The Scoop: Mikey’s Opens at High and Vine; Black Restaurant Week is Underway – Monthly Columbus
• Fifth Annual PB Burger Series Returns to Pubbelly Noodle Bar – Miami’s Community Newspapers
• CIA Hosts 2018 Menus of Change – CIA Blog
• 7 Burger Recipes to Try This Summer – Women’s Running
• Making Blended Burgers Even Better For You – Restaurant Business Online
• Restaurant Roundup: News from Preston’s Watershed, Hills Market and more – Columbus Underground

Mushroom Nutrition, Recipes and Other News

• The 7 best vegan meat substitutes, according to nutritionists – Business Insider
• 10 Veggie Burgers That Make Beef Seem So Yesterday – Good Housekeeping

NOTEWORTHY SOCIAL/DIGITAL ACTIVITY

Blended Burger Project:

More than 100 #BlendedBurgerProject posts were shared in the past week on Instagram and Twitter, with the most popular posts coming from Maketto (D.C.) and The Bearded Chef (Palm Bay, FL):

 

Most Popular Owned Social Posts

MC Facebook: This isn’t your traditional steak and mushroom kebabs. We marinate the steak with a dijon mustard and rosemary mix for a kick of zesty flavor.  The mushrooms add extra meaty texture while also packing a punch of umami. What’s not to love? Recipe  http://bit.ly/2LGQP3R

• 631 Reactions
• 10.8k Reached

Blenditarian Facebook: There’s still time to enter the #BlenditarianChallenge for a chance to win $250! Get started with this brunch inspo from blenditarian Urbnspice. Details & to enter  http://bit.ly/2I2MrK6

• 26 Reactions
• 1,588 Reached

MC Twitter: Happy first day of summer, friends! ️

• 13.5k Reached
• 8 Responses, Clicks, Retweets

Blenditarian Twitter: The #BlendedBurger is taking over restaurant menus all over America.  Where’s your fave #blenditarian restaurant? https://t.co/1fKH0LvEPa@beardfoundation https://t.co/d4wQWX3VFX

• 564.5k Reached
• 50 Responses, Clicks, Retweets

MC Instagram: In just 20 short minutes your taste buds will be in umami heaven.  Plus, this bowl of brothy goodness packs a probiotic punch for a healthier you!

• 65 Likes

Blenditarian Instagram: Enter the @vealmadeeasySummer Grilling sweepstakes for the chance to win $500! Get started by trying this Blended Mushroom Veal Slider with Balsamic Onions.

• 45 views