Media Placements – 07/03/18

Mushrooms in the News: 06-29-18

This week, Allrecipes featured a blended burger in its July issue as part of a summertime grilling roundup. The editor notes “Adding chopped mushrooms to the beef boosts flavor (and sneaks in a veggie) while keeping these burgers big and juicy.”

Cliff Hudson, SONIC Corporate chairman and CEO, mentions the Slinger and its health and flavor benefits in a live interview on CNBC about SONIC’s quarterly earnings. “It (the Slinger) really helped our sales quite a bit through the spring, particularly with women.”

MEDIA + SOCIAL/DIGITAL HIGHLIGHTS

Blend Coverage

• Summertime and the Grillin’ is Easy – AllRecipes
• Sonic aims to woo women with blended burger – Food Business News
• Sonic’s blended burger geared toward women – Meat + Poultry
• Sonic CEO on earnings: We don’t ignore value – CNBC
• Preston’s and Watershed Compete in James Beard’s Blended Burger Project – Monthly Columbus
• 6 ways foodservice operators are making progress with plant-based dishes, sustainability – Foodservice Director
• Beef Checkoff & Mushroom Council Blend At Retail For 4th Annual Veal Summer Grilling Promotion – PerishableNews.com
• Mushroom Council, Beef Checkoff partner for grilling promotion – The Packer
• New Mexican mix: Blended Burger Project entry features green chile, other NM touches – Albuquerque Journal
• Friday Night Bites – Indyweek
• Vote For Scout’s Pub & Deacon’s New South in Burger Competition – Williamson Source
• Vote for Birchwood Hall in national burger competition – The Mountaineer
• Time’s running out to get tickets to Blended Burgers and Brews Bash on Fourth of July – Florida Today
• Artisan Eatery burger up for vote in The James Beard Foundation’s Blended Burger Project – Cape Coral Daily Breeze

Mushroom Nutrition, Recipes and Other News

• To-Jo Mushrooms Launches Summer Grilling Sweepstakes – PerishableNews.Com
• Living Well from A to Z – Marie Claire
• Wolfgang Puck: Bunless burgers are a healthy twist on a summertime favorite – Twincities.com

NOTEWORTHY SOCIAL/DIGITAL ACTIVITY

Blended Burger Project:

112 #BlendedBurgerProject posts were shared in the past week on Instagram and Twitter, with the most popular posts promoting Bar SixtyFive, Twitter Cafe and Pine Plains Platter:

 

Most Popular Owned Social Posts

MC Facebook: This salad featuring mushrooms, avocado, and mango has a delicious secret (psst… it’s sweet chili sauce). Serve atop a bed of red wheat berries and serve at your next outdoor get together for a dish that will get your guests coming back for more!Recipe  http://bit.ly/2JFAhbU

• 1,019 Reactions
• 14.9k Reached

Blenditarian Facebook: Congrats to our June #BlenditarianChallenge winners! Our winners received $250 and their recipes were automatically entered to win the GRAND PRIZE of $2,500 + an additional $2,500 donation to a local food bank. Bummed about missing out? Stay tuned for next month’s challenge starting July 1! Any guesses on next month’s #BlenditarianChallengetheme?

• 25 Reactions
• 1,182 Reached

MC Twitter: The secret to better tacos? Blending mushrooms into the ground meat.  #Blenditarian

• 32.7k Reached
• 8 Responses, Clicks, Retweets

Blenditarian Twitter: Who has a good nacho pun? Drop it below while snacking on this plate of #blenditarian deliciousness. 

• 17.1k Reached
• 2 Responses, Clicks, Retweets

MC Instagram: What would summer be without delicious food? (our answer: boring) Spice up your menu with something equally as sweet – such as this Mango Mushroom Salad!   It combines savory portabella mushrooms, creamy avocado, tart mangos, and a sweet chili sauce for a dish worth sharing with family and friends.

• 68 Likes

Blenditarian Instagram: @melissadarabian, celebrity chef, TV host, and best-selling author, is a blenditarian because…

• 113 views