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January 29, 2018

Mushrooms in the News: 1-26-18

Blend media coverage remains strong! Top highlights this week include:

  • Nation’s Restaurant News added Sonic’s CEO to its annual prestigious Power List, noting his reputation for innovation: “Sonic took a bold move by testing a premium blended burger.”
  • Perishable News and FreshPlaza covered the launch of the “I’m a Blenditarian Because…” ambassador program and Blenditarian Challenge.
  • Foodservice Director reported the “Year’s Top Blended Burgers Revealed,” covering this week’s Blended Burger Project event at the Beard House.
  • FNCE-attendee RD Serena Ball created a recipe for “Better-Tasting Breakfast Sausage (with Mushrooms!),” and posted it to her blog and social channels.

On the recipe front, Good Housekeeping posted a Roasted Mushroom Parmesan Sandwich and Crispy Mushroom and Muenster Sliders.

The New York Times article “What is the Health and Nutritional Value of Mushrooms?” (which cites the Council) appeared in print this week.

We wrapped up our first Blenditarian Challenge this week. The five winning posts included their blenditarian twist on a classic recipe, while also sharing why they’ve taken the pledge:

NOTEWORTHY ARTICLES

Blend Coverage

Mushroom Nutrition, Recipes and Other News


NOTEWORTHY SOCIAL/DIGITAL ACTIVITY

Most Popular Social Posts
MC Facebook: It’s im-pasta-ble to resist this Vegetable Noodle Bowl with Mushrooms! #MeatlessMonday #MushroomMonday Recipe: http://bit.ly/2DsF0KH

  • 424 Reactions
  • 12,212 Reached

Blenditarian Facebook: We are two days away from the January #BlenditarianChallenge deadline! Add a healthy twist to a classic recipe for a chance to win $250 before time runs out. http://mushro.ms/2CxrTe0

  • 269 Reactions
  • 2,556 Reached

MC Twitter: Sauté your way to a better, mightier meal. ? ? https://t.co/FRllgu3NzJ

  • 14,986 Reached
  • 10 Responses, Clicks, Retweets

Blenditarian Twitter: We had so mush fun celebrating the winners of the 2017 #BlendedBurgerProject at the James Beard House. Congratulations, chefs! @beardfoundation https://t.co/HIyPFRt3pg

  • 10,045 Reached
  • 5 Responses, Clicks, Retweets

MC Instagram: Grab a handful of portobello or shiitake mushrooms and get grilling on game day! ? ?

  • 163 Views

Blenditarian Instagram: Take a walk on the spicy side with this Curry Tomato Crimini Mushroom Shakshuka!

  • 32 Likes

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