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Mushrooms in the News: 1-19-18

This week, more than 15 daily news publications in Pennsylvania and beyond shared ‘THE TREND IS TO BLEND: Meat-and-mushroom recipes to try tonight,’ spotlighting the blended burger at the PA Farm Show.

An article in Outside Magazine titled ‘Get Ready for Mushrooms to Take Over the World’ notes “One thing driving industry growth is that chefs are becoming obsessed with fungi. The James Beard Foundation is even hosting the Blended Burger Project, where chefs create “burgers” using at least 25 percent chopped mushrooms as part of their patties.”

New York Times asks: “What is the Health and Nutritional Value of Mushrooms?” and cites the Mushroom Council as it breaks down the nutrient profile of a mushroom.

Parade included mushrooms in a roundup of ‘8 Top Food Trends of 2018’ touting the flavor and nutrition benefits of culinary fungi. “Our prediction: vegan mushroom broth will be the next bone broth and mushroom toast will give ever-popular avocado toast a run for its money.”

NOTEWORTHY ARTICLES

Blend Coverage

• Get Ready for Mushrooms to Take Over The World – Outside Magazine
• Blended Burger Earns UMass Dining First Place in James Beard Foundation Contest – UMassAmherst
• THE TREND IS TO BLEND: Meat-and-mushroom recipes to try tonight – South Jersey Local News (reposted in more than 15 print and online publications such as The Times Herald)
• 102nd Pennsylvania Farm Show wraps up – Morning Ag Clips
• Temperatures, crowds varied at this year’s Farm Show – The Sentinel (PA)
• Newport News restaurant week features 20 participants – Daily Press
• The Blend – Campus Edition – Daily Times

Mushroom Nutrition, Recipes and Other News

• 8 Top Food Trends for 2018 – Parade
• What is the health and Nutritional Value of Mushrooms? – New York Times
• Build your Bite – Easy Meatless Spaghetti Sauce Recipe
• 4-Ingredient Mushroom Broth (Vegan, Gluten-Free) – One Green Planet
• Slow Cooker Mushrooms & Meatballs Over Pasta – Mix & Match Mama
• Weeknight Cooking – Sunset Magazine
• Mushroom White Pizza – Real Simple
• Superfood Soups to Feel Revitalized – Closer Magazine

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NOTEWORTHY SOCIAL/DIGITAL ACTIVITY

Most Popular Social Posts
MC Facebook: You’ve never had cream of mushroom soup like this before. Give it a taste! http://bit.ly/2D9k7UF

• 1,035 Reactions
• 30,554 Reached

Blenditarian Facebook: These Asian Lettuce Wraps are just what you need to kick off an easy, relaxing weekend. Recipe: http://mushro.ms/2lkxBGm

• 158 Reactions
• 2,464 Reached

MC Twitter: Warm, creamy, and filled with umami-rich flavor – this recipe is a must during the cold winter season. #NationalSoupMonthhttps://t.co/EeFn9xjGeNhttps://t.co/2L3805KExo

• 28,411 Reached
• 717 Responses, Clicks, Retweets

Blenditarian Twitter: New year, healthier you! Swap mushrooms for some of the meat to yield less calories, fat and cholesterol compared to the original dish. https://t.co/CYi9INmAaZhttps://t.co/2rFM47hVqz

• 423 Reached

MC Instagram: Kind of obsessed with this recipe

• 455 Views

Blenditarian Instagram: What’s on your #blendedburger? ?

• 22 Likes