Monthly Shipping and Marketing Report | December 2019

Council Update

USDA Announces Mushroom Council Appointments (2020-2022 term)
The U.S. Department of Agriculture today announced the appointment of three members to serve on the Mushroom Council. The appointees will serve three-year terms from Jan. 1, 2020, to Dec. 31, 2022.

Members appointed are:

• Edward M. Wuensch III, Gonzales, Texas – Representing Region 1 – Kitchen Pride Mushroom Farm
• M. Fletcher Street, Olympia, Wash. – Representing Region 1 – Ostrom Mushroom Farms
• Mark Moran, Kennett Square, Pa. – Representing Region 2 – Kaolin/SouthMill Champs

The nine-member council is comprised of eight domestic growers and one importer. The members represent four regions: three domestic growers are from all states other than California and Pennsylvania (Region 1); four domestic growers are from Pennsylvania (Region 2); one domestic grower is from California (Region 3) and the importer represents Region 4. Council members are nominated by their peers and appointed by the Secretary of Agriculture.

Council Meeting:

• The next Council meeting will take place on February 20, 2020 in Scottsdale, AZ. If you would like to attend, please reach out to [email protected].

Shipment Summary

To see current charts, click here.

The Month Ahead

DIGITAL

• The theme for social media in December is “Holiday Help from Mushrooms.” Find sample content here and graphics here.

Highlights from November

DIGITAL

• The Council hosted an industry webinar to introduce Q1 and Q2 materials and events. If you were unable to join, you can download a recording of the webinar here.

Digital Metrics

Mushroom Channel

Blenditarian

Digital Metrics

Tracker Highlights – Period ending 10/06/2019

• Download the Highlights (4 & 52 Weeks) Report
• Download the Graphic Highlights Report

Spotlight – Notable and Newsworthy

• In the 4-weeks – Cremini, Specialty and Value-added mushrooms showed growth
• In the 52-weeks – Organic mushrooms drove growth for the 52-week period

*IRI/FreshLook Data provided by Fusion Marketing