Shipping Reports

Monthly Shipping and Marketing Report | December 2019

December 2, 2019

Council Update

USDA Announces Mushroom Council Appointments (2020-2022 term)
The U.S. Department of Agriculture today announced the appointment of three members to serve on the Mushroom Council. The appointees will serve three-year terms from Jan. 1, 2020, to Dec. 31, 2022.

Members appointed are:

  • Edward M. Wuensch III, Gonzales, Texas – Representing Region 1 – Kitchen Pride Mushroom Farm
  • M. Fletcher Street, Olympia, Wash. – Representing Region 1 – Ostrom Mushroom Farms
  • Mark Moran, Kennett Square, Pa. – Representing Region 2 – Kaolin/SouthMill Champs

The nine-member council is comprised of eight domestic growers and one importer. The members represent four regions: three domestic growers are from all states other than California and Pennsylvania (Region 1); four domestic growers are from Pennsylvania (Region 2); one domestic grower is from California (Region 3) and the importer represents Region 4. Council members are nominated by their peers and appointed by the Secretary of Agriculture.

Council Meeting:

  • The next Council meeting will take place on February 20, 2020 in Scottsdale, AZ. If you would like to attend, please reach out to

Shipment Summary

To see current charts, click here.

The Month Ahead


  • The theme for social media in December is “Holiday Help from Mushrooms.” Find sample content here and graphics here.

Highlights from November


  • The Council hosted an industry webinar to introduce Q1 and Q2 materials and events. If you were unable to join, you can download a recording of the webinar here.

Digital Metrics

Mushroom Channel


Digital Metrics

Tracker Highlights – Period ending 10/06/2019

Spotlight – Notable and Newsworthy

  • In the 4-weeks – Cremini, Specialty and Value-added mushrooms showed growth
  • In the 52-weeks – Organic mushrooms drove growth for the 52-week period

*IRI/FreshLook Data provided by Fusion Marketing

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