Media Placements – 12/05/2021

Mushrooms in the News: 12-05-202

Mushrooms have begun appearing on 2022 trend lists, with both Speciality Food Magazine and Forbes naming them a top food trend and plant-based trend, respectively, this past week. “Versatile mushrooms are not brand new to the superfood category, but their cult-like status is reaching the masses today. Not only is the consumption of ordinary mushrooms on the rise, but they’re being found in more and more unexpected places,” Speciality Foods noted.

In addition, mushrooms were featured in a variety of recipes this week. Food Network Magazine featured meatless main dishes for the holidays, with mushrooms being the star in two of the three recipes. Bon Appetit highlighted mushrooms at various times in their 8 types of Dim Sum. Food Network released recipes associated with their TV programs, namely a Brown Gravy from a restaurant featured on Diners, Drive-Ins, and Dives.

MEDIA + SOCIAL/DIGITAL HIGHLIGHTS

CONSUMER

• Boost your health with these six anti-inflammatory foods – Yahoo! News
• 11 Plant-Based and Alternative-Protein trends to watch for in 2022 – Forbes
• Mushroom Benefits You Can Reap from Your Favorite Umami Dishes – Shape
• The Experts Agree: What You Eat Can Directly Impact Stress and Anxiety – Very Well Mind
• Portobello Wellington with Red Wine Gravy – Food Network Magazine
• How long do mushrooms last in the fridge? – Greatist
• Why a Mushroom Bloody Mary Is the Thing Your Holiday Is Missing – Vogue
• What are Portobello Mushrooms? – Spruce Eats
• Maitake Clusters with Gruyere and Thyme – Prevention Magazine
• Best Foods for Your Immune System – Patricia Bannan
• Maple-Glazed Roast with Winter Vegetables – Food Network Magazine
• Ground Beef & Feta Stuffed Mushrooms – Roasted Root
• Shiitake on a Shingle – Green Bay Press Gazette
• How To Make 8 Types Of Dim Sum – Bon Appetit
• Green Bean and Mushroom Skillet – San Luis Obispo Tribune
• Asparagus Casserole – USA Today
• Brown Gravy – Food Network
• Mushroom and Mustard Spaetzle – Food Network
• Anne Burrell’s Sausage and pancetta-stuffed mushrooms – ABC News

TRADE

• Food and Drink Trends for  2022 – Speciality Food Magazine

SOCIAL/DIGITAL

Top Posts

This week’s top posts included holiday-centric mushroom recipes: Mushroom Council’s Sausage & Mushroom Stuffing using The Blend, and a Creamy Mushroom Soup Among the top social media posts this week were two holiday-centric recipes, including the Mushroom Council’s Classic Stuffed Mushrooms made with The Blend and Leftover Stuffing Mushroom Strata.

Post Performance:

• Impressions: 13,620
• Engagements: 716
• Reactions: 262
• Comments: 9
• Shares: 70

Engage with this post on Facebook, Twitter and Instagram.

Post Performance:

• Impressions: 11,254
• Engagements: 689
• Reactions: 292
• Comments: 8
• Shares: 28

Engage with this post on Facebook, Twitter and Instagram.

The views and opinions in the article links included in this email are those of the authors and do not necessarily represent the views and opinions of the Mushroom Council.