Media Placements – 10/30/19

Mushrooms in the News: 10-30-19

The Whole Foods 2020 food trends list, which features The Blend, continues to garner coverage in outlets such as Chowhound. 

Prevention included mushrooms in a roundup of ‘The 50 Best Foods for Weight Loss’ and links to the research the Council promoted in 2017.

Foodservice Director highlighted a handful of dishes created at Indiana University during the Big Ten Conference Chefs’ Summit, including blended mushroom turkey nachos by John Gray, senior executive chef at University of Maryland. 

MEDIA + SOCIAL/DIGITAL HIGHLIGHTS

Consumer

• What We’ll All Be Eating Next Year (According to Whole Foods) – Chowhound
• Whole Foods’ Trends List Shows Food Options are Expanding – Home Furnishings News
• The Magic of Mushrooms – Shape (print)
• Epcot Food and Wine Festival Favorite Foods – RD Tip of the Day
• What To Eat At Epcot Food & Wine Festival During run Disney Wine & Dine Weekend! – Half Crazy Mama
• 50 Best Foods For Weight Loss, According to Dietitians and Doctors – Prevention
• The Best Way to Store Mushrooms to Make them Last Longer – Pop Sugar
• 7 Mouthwatering, Easy-To-Make Mushroom Recipes – Real Simple

Trade

• CookCollege chefs team up to create winning recipes – Foodservice Director

NOTEWORTHY SOCIAL/DIGITAL ACTIVITY

Top social posts for the week included:

• (Twitter) #FungiFact: Mushrooms double in size every single day!
  • 15,740 reached
  • 276 engagements
• (Facebook) New recipe alert from OG blended burger creator Richard Blais. Heading to StarChefs Congress? Try the burger at our booth on Oct. 27! Recipe: http://bit.ly/32ou4KJ
  • 14,990 impressions
  • 951 engagements
• (Instagram) Make homemade soup without all the fuss. This Easy Mushroom Soup recipe keeps the ingredient list and instructions simple!
  • 1,871 impressions
  • 174 engagements