Shipping Reports

Monthly Shipping and Marketing Report | November 2019

November 1, 2019

Council Update

Open Positions on the Council:

  • Ballots were tallied and background forms have been completed by the nominees and the nomination package has been submitted to the Secretary of Agriculture for appointment.

Council Meeting:

  • The next Council meeting will take place on February 20, 2020 in Scottsdale, AZ. If you would like to attend, please reach out to

Shipment Summary

To see current charts, click here.

The Month Ahead


  • The theme for social media in November is “Why we’re thankful for mushrooms.”
    • Find sample content here
    • Find sample graphics here

Highlights from September

Click here to enlarge.


  • The Mushroom Council is a sponsor of JBF’s Taste America event series and ended 2019 with events in Seattle on October 3 and Philly on October 30. See Seattle photos here and stay tuned for photos from Philly.
  • The five Blended Burger Project™ winners celebrated their success and cooked their burgers at the James Beard House in NYC on October 23 for a special event. Get a behind the scenes look at this exclusive event here.
  • B. Good launched its new “Flexitarian” menu which includes a Turkey Medley Blended Burger. If you live near a B. Good location, make sure to visit or encourage your customers/followers to check the new Turkey Medley blended burger!
  • October 12 was National Farmers Day, giving Mushroom Council a chance to spotlight a few of the people who help bring us mushrooms – resulting in some of our most popular and engaging content of the month. If you would like to be featured as a mushroom grower in the coming months, please reach out to Heather ( Please give your follow growers some love, and check out the posts below:

Digital Metrics

Special Campaigns
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Mushroom Channel
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*Interactions = Engagements + Clicks

Digital Metrics

Tracker Highlights – Period ending 07/14/2019

Spotlight – Notable and Newsworthy

  • In the 4-weeks – Organic mushrooms showed significant dollar sales growth (+7.2%)
  • In the 52-weeks – Organic mushrooms drove 100% of volume gains and 48% of dollar gains

*IRI/FreshLook Data provided by Fusion Marketing

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