Media Placements – 08/23/2021

Mushrooms in the News: 08-23-2021

Epicurious/Bon Appetit editor Kendra Vaculin appeared on Good Morning America: Weekend to showcase a blended chicken burger as the solution to incorporate more veggies in your meals. The burger they shared was a 50/50 mix of ground chicken with mushrooms.

Fine Cooking released a multi-page spread touting mushrooms as a fantastic addition to almost every meal. With multiple recipes and mushroom facts, this article truly excites the reader and offers them an easy on-ramp to utilizing many mushroom varieties across their cooking.

MEDIA + SOCIAL/DIGITAL HIGHLIGHTS

CONSUMER

• Mushroom Maximalist – Fine Cooking
• The best mushroom recipes, foraged from The Takeout’s archives – The Takeout
• Shiitake Happens -Nutra Ingredients
• Blended Burgers – Good Morning America: Weekend
• Mushroom Bagels – Well + Good
• Mushroom, Squash, and Poblano Chile Empanadas – Fine Cooking
• Stuffed Mushrooms with Sour Cream – All Recipes
• KING OYSTER MUSHROOM SALAD WITH LEMON – Nom Nom Paleo
• Gorgonzola Tofu Scramble – All Recipes
• Creamy Mushroom and Shrimp Pasta – The Washington Post
• Trumpet Mushroom Scallops – Eat This, Not That!

SOCIAL/DIGITAL

Top Posts

The top two posts this week included a share of a blogger recipe for Chicken Parmesan Stuffed Portabella Mushrooms and a how-to video on microwaving mushrooms.

Post Performance:

• Impressions: 8,637
• Engagements: 303
• Reactions: 139
• Comments: 3
• Shares: 43

Engage with this post on Facebook, Twitter and Instagram.

Post Performance:

• Impressions: 8,084
• Engagements: 378
• Reactions: 116
• Comments: 8
• Shares: 23

Engage with this post on Facebook, Twitter and Instagram.

The views and opinions in the article links included in this email are those of the authors and do not necessarily represent the views and opinions of the Mushroom Council.