Media Placements – 08/12/2020

Mushrooms in the News: 08-12-2020

Men’s Journal featured a delicious blended Portobello Mushroom and Kale Turkey Burger recipe pointing out that “A mushroom-kale mixture helps add bulk, while adding flavor, nutrition, and texture to burgers.”

EatWell 101 shared “15 Crowd-Pleasing Mushroom Recipes,” noting that mushrooms are “versatile and delicious every time! They bring serious meatiness and deep, rich flavor in every recipe you add them.”

The Packer detailed the Council’s blend-focused promotional activities this year, including the Blended Burger Project: Home Edition competition and the Remix digital advertising campaign.

MEDIA + SOCIAL/DIGITAL HIGHLIGHTS

CONSUMER

• Portobello Mushroom and Kale Turkey Burgers – Men’s Journal
• 15 Crowd-Pleasing Mushroom Recipes to Try ASAP – EatWell 101
• Italian Stuffed Zucchini Boats – Recipe Runner
• Chicken Mushroom Burgers – Nutritious Life
• Sautéed Mushroom Medley – Better Homes & Gardens
• Sausage Mushroom Pesto Pasta – Eazy Peazy Mealz
• Creamy Mushroom Tagliatelle – Spend with Pennies

TRADE

• The Blend helps boost mushroom sales – The Packer
• Boards support foodservice with recipes, training and more – The Packer
• Sustainability comes naturally for mushroom growers – The Packer
• Mushroom farms struggle through see-saw markets – AgAlert

SOCIAL/DIGITAL

Top Posts

This week, the top two posts included a recipThis week’s top posts include a post spotlighting portabellas, as well as promotion of the Gone Camping (With Mushrooms!) blog post on MushroomCouncil.com.

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Post Performance:

• Impressions: 9,844
• Engagements: 685
• Reactions: 449
• Comments: 58
• Shares: 45

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Post Performance:

• Impressions: 8,023
• Engagements: 719
• Reactions: 591
• Comments: 12
• Shares: 56