Media Placements – 07/12/2022

Mushrooms in the News: 07-12-2022

For Independence Day weekend grilling tips, The New York Times prominently featured blended burgers in its weekly “What to Cook” feature. “For me, this weekend, it’ll be hamburgers, particularly these mushroom-beef burgers, cremini-rich and juicy. There’s something really remarkable about how the mushrooms accentuate the beefiness of the patty, adding heft without fat.” 

Also on the burger front, Simply Gluten Free celebrated with their Portobello burger recipe. Delish also included mushrooms in a few of their recipe galleries, namely one featuring chicken and mushroom recipes, with another focusing on vegetable casseroles.

Bon Appetit shared a Kalbi-Style Steak and Mushrooms Lettuce Wrap recipe, while Clean Eating shared their take on a Portobello burger with gochujang mayo.

Media + Social Digital Highlights

CONSUMER

• What to Cook This Weekend – The New York Times
• Mushroom-Beef Burgers Recipe – New York Times Cooking
• Easy Burger Entertaining – Simply Gluten Free
• These 16 Chicken And Mushroom Recipes Go Way Beyond Marsala – Delish
• Pork and Mushroom Blended Banh Mi Burger, Pickled Carrots and Daikon – Blue Cross Blue Shield Illinois 
• Kalbi-Style Steak and Mushroom Lettuce Wraps – Bon Appetit
• Portobello Burger with Gochujang Mayo – Clean Eating
• Former pro-athlete swears by mushroom chili recipe – WXYZ7 (Detroit, MI)
• Mushroom Monday: Easy Summertime Hors d’oeurve Sure To Please Any Crowd – FOX15 (Lafayette, LA)
• 25 Vegetable Casserole Recipes – Delish
• Vegan Fried Oyster Mushroom Recipe ‘Really Does Taste Like Fried Chicken’ – In The Know
• 31 Super Summery Recipes To Make Every Day This July (And All Season, For That Matter) – Buzzfeed
• 17 Easy Cremini Mushroom Recipes for Dinner – Insanely Good
• Delicious Dinner Dishes To Make Using Mushrooms – Slurrp
• Eric Akis: Portobello mushrooms make a great burger — without the meat – Victoria Times Colonist

MUSHROOM COUNCIL SOCIAL/DIGITAL

Top Posts

This week’s top posts included a post celebrating the 4th of July, as well as a poll asking readers about their favorite way to prepare mushrooms.

Post Performance:

• Impressions: 7,129
• Engagements: 211
• Reactions: 175
• Comments: 5
• Shares: 10

Engage with this post on Facebook, Instagram, and Twitter.

Post Performance:

• Impressions: 1,559
• Engagements: 67
• Reactions: 50
• Comments: 13
• Shares: 0

Engage with this post on Instagram, and Twitter.

The views and opinions in the article links included in this email are those of the authors and do not necessarily represent the views and opinions of the Mushroom Council.