Media Placements – 07/07/2022

Mushrooms in the News: 07-07-2022

Real Simple this week offers a major story on mushrooms. “3 Benefits of Eating Mushrooms”, spotlights an array of topics including nutrition, sustainability, varieties, simple recipes, prep, clearing and storage. “If you feel like you’re seeing mushrooms everywhere these days, you’re not wrong. Mushrooms are certainly having a moment! Packed with flavor, nutrients, and completely vegan and good for the planet and human body, mushrooms are a true superfood.”

As part of her 4th of July recipe round-up, culinary influencer Gaby Dalkin, a past collaborator with Mushroom Council, shared her 50/50 blended burger recipe on her What’s Gaby Cooking new site, while also sharing out to her nearly 900,000 Instagram followers. 

Mushrooms were also the main point of discussion for many additional outlets this week: From recipes in Food Network Magazine and Experience Life, to a gallery of ‘Meaty’ Mushroom Sandwiches on One Green Planet. Mind Body Green included mushrooms on their list of foods that contain Biotin, while Well + Good included mushrooms in their protein-packed frittata muffins.

Dallas Morning News ran a syndicated article recommending blending protein with mushrooms as a means to manage rising costs during summer grilling.

Yahoo spotlighted the Tik Tok trend of frying mushrooms with their text and video feature, “Can you make ‘fried chicken’ with mushrooms?” 

Media + Social Digital Highlights

CONSUMER

• 3 Benefits of Eating Mushrooms—and Recipes to Get You Started – Real Simple
• 50/50 Mushroom Beef Burger – What’s Gaby Cooking
• Can You Make ‘Fried Chicken’ With Mushrooms? – In The Know
• Gnocchi with Corn, Mushrooms, and Bacon – Food Network Magazine
• A vegetarian take on a classic: Mushroom Bolognese – Boston Herald
• Five Tips to Save Money While Grilling – Dallas Morning News
• Avocado-Stuffed Portobellos – Experience Life
• Mushroom and cashew curry – MSN
• 15 ‘Meaty’ Mushroom Sandwiches – One Green Planet
• This light Mushroom Bolognese features rich flavors – Lewiston Tribune
• 20 popular snacks that you should try making in your air fryer – Yard Barker
• What Is Biotin + 11 Biotin-Rich Foods To Support Healthy Levels – Mind Body Green
• These Brain-Boosting Egg Frittata Breakfast Muffins Pack 6 Grams of Protein Per Bite – Well + Good
• Air Fryer Mushrooms – Recipe Critic
• Maitake Mushrooms: Nutritional Facts and Health Benefits – Sports Keeda
• Three Easy Appetizers for Summer Gatherings – San Diego Union Tribune
• Steak with Mushrooms and Onions – Le Creme De La Crumb
• Grilled Balsamic Mushrooms – Eating Well
• Episode 26: Enjoy More Mushrooms with Eugenia Bone – Ellie Krieger
• A Nutritionist’s 10 Irresistible BBQ Menu Ideas – The Healthy (Reader’s Digest)

SOCIAL

• Kansas City BBQ Blended Flame Burger – Philippe Trinh

MUSHROOM COUNCIL SOCIAL/DIGITAL

Top Posts

This week’s top posts included a recipe for Three Mushroom and Garlic Grilled Pizza, as well as a recipe for pate.

Post Performance:

• Impressions: 7,140
• Engagements: 318
• Reactions: 191
• Comments: 4
• Shares: 32

Engage with this post on Facebook and Twitter.

Post Performance:

• Impressions: 1,746
• Engagements: 143
• Reactions: 104
• Comments: 4
• Shares: 1

Engage with this post on Instagram and Twitter.

The views and opinions in the article links included in this email are those of the authors and do not necessarily represent the views and opinions of the Mushroom Council.