Media Placements

Media Placements – 04/24/2023

April 24, 2023

The Washington Post recently highlighted specialty mushrooms recent boom stating, “People are eager for cheaper, more accessible meat substitutes, and more unusual mushroom varieties are appearing at farmers markets and on restaurant menus. The Agriculture Department reported that specialty mushroom sales in the 2021-2022 growing season rose 32 percent over the previous year.”

Perishable News and Produce Blue Book highlighted Checkers & Rally’s newest menu item featuring mushrooms. The publication shared a quote from Pam Smith, foodservice consultant for the Mushroom Council, stating, “Mushrooms are sprouting on menus all throughout the nation this spring, and one of the most delectable are these incredibly delicious items offered by Checkers and Rally’s, which is such a beloved chain.”

Media + Social Digital Highlights




Our top posts this week featured the new sustainability fact animation (electricity used in growing mushrooms) as well as a recipe voting post that inspired hundreds of engagements.

Post Performance:

  • Impressions: 15,335
  • Engagements: 765
  • Comments: 8
  • Shares: 20

Engage with this post on FacebookInstagram, and Twitter.

Post Performance:

  • Impressions: 15,869
  • Engagements: 896
  • Comments: 111
  • Shares: 39

Engage with this post on Facebook and Instagram

Engage with this post on Facebook

The views and opinions in the article links included in this email are those of the authors and do not necessarily represent the views and opinions of the Mushroom Council.

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