Media Placements – 04/22/20

Mushrooms in the News: 04-22-2020

In honor of Earth Day today, Bon Appétit Management Company included blended burgers in a list of 50 Plant-Forward Ideas for the 50th Anniversary of Earth Day, suggesting that blended burgers give a “healthier burger for you — and the planet.”

A pre-recorded cooking segment with Fareway Dietitian Whitney Hemmer aired on ABC 9 (Cedar Rapids, IA) this week. The segment informs viewers on the nutritional benefits of mushrooms, while showcasing blended tacos for recipe inspiration.

Sarah Carey, Editorial Director at Martha Stewart, shared a recipe video for blended Turkey-and-Mushroom Bolognese.

MEDIA + SOCIAL/DIGITAL HIGHLIGHTS

CONSUMER

• It’s the Blend of the World As We Know It – Bon Appetit Management Company
• “Blending” combines meat, mushrooms for delicious, nutritious meals – ABC 9
• Turkey-and-Mushroom Bolognese Video – Martha Stewart
• Sheet Pan Mushroom Fajitas – Chelsea Amer Nutrition
• Cook Comfort Food Once, Enjoy It Twice – Culinary.net, WFMZ-TV (Philadelphia, PA), Pittsburgh Post-Gazette,  Williamsport Sun Gazette (PA), Ridley Press (Drexill Hill, PA), Star Tribune (Minneapolis, MN), Arizona Republic (Phoenix, AZ)
• Blended Food Products Give Flexibility to Brands – Nutraceuticals World
• Demand for Meat Strong, Represented $50.5B in Sales for 2019 – Shelby Report of the Southwest
• Fridge too Full? These Are the Fruits and Veggies You Should Use First – Livestrong
• Rib-Eye Steaks With Salsa Verde and Sautéed Mushrooms – WSJ
• Day of the Mushroom – Eco18
• The common mushroom can be a real treat – Star Tribune
• Load Up on Shrooms With These Delicious and Nutritious Mushroom Recipes – POPSUGAR Fitness
• Philly Cheese Sloppy Joes – Bikinis and Biceps

NOTEWORTHY SOCIAL/DIGITAL ACTIVITY

April 16 was #DayoftheMushroom and MC celebrated by promoting fresh mushroom varieties across its social media channels. Followers showed their appreciation for all things mushroom by engaging and commenting throughout the day.

Results included:

Facebook:

• 1,753 reactions
• 252 shares
• Comments included: 
  • Love them..had my share already for lunch?
  •  ??? Happy Mushrooms Day!!???
  • I’ll take some if each please

Twitter:

• 153 engagements 
• 8 shares
• Comments included:
  • I made mushroom marinara spaghetti sauce. Mmmmmm. When they cook down they are delicious.
  • Mushroom avocado toast 

Instagram:

• 173 engagements 
• Comments included:
  • So many great mushrooms to choose from! I’d like to give a shout out to the great tasting and easy to grow oyster mushrooms ❤
  • I’ll have them all ?
  • There are many that I haven’t had the pleasure of trying but I love creminis!