Media Placements – 03/08/2021

Mushrooms in the News: 03-08-2021

Parade included mushrooms in a list of 30 anti-aging foods. In the segment about mushrooms, Carielle Nikkel, registered dietitian and vice president of nutrition at Persona Nutrition, suggested “next time you make a meatloaf or meatballs chop up some mushrooms to add some extra nutrition to your meal.”

Staying on track with 2021 trends, more companies are bringing mushroom jerky to market. New plant-based company, Eat the Change (co-founded by celebrity Chef Spike Mendelsohn), is now selling five flavors of organic mushroom jerky, as reported by Food Business News.

TV, print and online media in the San Francisco/San Jose area profiled Covid vaccine clinics at mushroom production facilities, recognizing growers’ front-line role in food production.

MEDIA + SOCIAL/DIGITAL HIGHLIGHTS

CONSUMER

• Love, Squared – AllRecipes Magazine
• 30 of the Best Anti-Aging Foods to Make Sure You Are Incorporating Into Your Diet – Parade
• Ground Beef with Potatoes and Cheddar Cheese – Rhelena
• Jersey Mike’s Introduces New Grilled Portabella & Swiss Sub – Chew Boom
• How to Get More Vitamin D Naturally – HGTV
• 6 healthy foods rich in vitamin D and easy ways to add them to your diet – Yahoo! News
• Study identifies another reason to add mushrooms to American diet – News-Medical.net
• Biology: Mushrooms add important nutrients when included in the typical diet – TDNews
• Make These Fermented Mushrooms & Add a Gut-Healthy Topping to Any Dish – MindBodyGreen
• Farmworkers get coronavirus vaccines at on-site Santa Clara County clinic – The Mercury News (San Jose, CA)
• Santa Clara County farmworkers receive COVID-19 vaccines at pop-up site – ABC7 (San Francisco)
• 1,000 farm workers receive COVID vaccine in Santa Clara County – KRON 4 (San Francisco)
• Mushroom Cuban Quesadillas – Food & Wine
• 10 Portobello Mushroom Recipes To Try Now – A Couple Cooks
• Bo Zai Fan (Chinese Chicken and Mushroom Clay Pot Rice) – Bon Appétit
• Escarole Salad with Portobellos – Rachael Ray in Season

TRADE

• FreshFacts on Retail: Year in Review 2020 – United Fresh
• Eat the Change debuts mushroom jerky – Food Business News

SOCIAL/DIGITAL

Top Posts

Top posts this week included the new Asian BBQ Salmon with Noodles & Veggies recipe as well as a nutrition-focused post that shared a link to the Strengthen Your Immune System video.

Post Performance:

• Impressions: 20,342
• Engagements: 1,774
• Reactions: 1,006
• Comments: 63
• Shares: 116

Engage and share this post on Facebook.
View Strengthen Your Immune System video.

Post Performance:

• Impressions: 25,386
• Engagements: 1,488
• Reactions: 898
• Comments: 25
• Shares: 119

Engage and share on Facebook.