Media Placements – 02/05/20

Mushrooms in the News: 02-05-2020

Mushrooms gained spotlight during the Super Bowl in Progressive Insurance’s new commercial featuring their faux restaurant, Portabella’s.

Thanks to The Blend™, mushroom sales have been rising, as attributed to in The Packer this week. Peter Wilder, marketing director at To-Jo Mushrooms also noted that “‘Mushroom blends are a great way to introduce new varieties to consumers.’”

MEDIA + SOCIAL/DIGITAL HIGHLIGHTS

Consumer

• Portabella’s (Commercial) – Progressive Insurance
• Have We Reached Peak Umami? – The Wall Street Journal
• Kennett Square mushroom grower’s $115 million expansion is a big bet for New York investor – The Philadelphia Inquirer
• White Mushrooms: Nutrition, Benefits and Uses – Healthline
• I Thought I Didn’t Like Soup – But This Mushroom Soup Changed My Mind – The Kitchn
• Cheeseburger Stuffed Mushrooms Recipe – Spend with Pennies
• This 3-Ingredient Creamy Mushroom Soup Is Umami in a Bowl – Food52

Trade

• Specialties, The Blend stoke mushroom sales – The Packer
• Uptick in mushroom sales also reflects the growth in organics – The Produce News
• Monterey Mushrooms focuses on nutrition education – The Packer
• Ostrom Mushroom to open new facility – The Packer
• The Good Stuff – Meatingplace
• Chefs Identify the Hottest Culinary Trends of 2020 – Food Industry Executive

NOTEWORTHY SOCIAL/DIGITAL ACTIVITY

The most popular Mushroom Council social media posts this week included our “Meet a Mushroom Farmer” series (spotlighting Paul Kennington at the end of January), as well as our Twitter poll asking what keeps people cooking with mushrooms.

(Facebook) Meet a Mushroom Farmer!  (Paul Kennington) 

• 12,300+ people reached
• 680+ engagements
• Comments include
  • It’s great to have people like him growing those mushrooms 
  • Wow ,very interesting
  • Bet he has some good recipes
  • We went on a tour of our local Mushroom Farm and it was very informative. We are lucky to have the farm within a few minutes of us. We go weekly.

(Twitter) What keeps you cooking with mushrooms? ?‍?

• 200+ votes (Winning option: Texture & flavor with 69% of votes)
• 4,750+ impressions
• 330+ engagements

(Engagements) #MeetAMushroomFarmer!  (Paul Kennington) 

• 3,580+ impressions 
• 230+ engagements