Media Placements – 01/10/2023

The Packer highlighted the Mushroom Council’s forthcoming marketing initiative, Mushroom Monday. The article, Meet ‘Taco Tuesday’s next-door neighbor,’ Mushroom Monday, gives readers the inside scoop on what’s ahead for the Mushroom Council in 2024. “From fancy to fast food, we want (Mushroom Monday) to amplify what restaurants and professional chefs are doing with mushrooms. Whether it’s a center-of-plate grilled portabella ‘burger’ or a featured topping on traditional staples like pizzas and pastas, (Mushroom Monday) will help restaurants attract customers looking to satisfy their mushroom cravings.”
 
Mushrooms continue to top 2024 trend lists with features in three major media outlets. 
 
Real Simple in “Mushrooms are 2024’s Latest Food Craze” shared why consumers should be reaching for more mushrooms and how to cook with them. “Not only are mushrooms a nutritional powerhouse, but their hearty texture helps fill you up, and they’re a versatile ingredient to incorporate in many dishes for an extra boost of flavor.” 
 
Time magazine in its “2024 Food and Drink Trends” notes consumers will have more fun with fungi sharing, “In 2024, more of us will embrace fungi, and mushrooms will shine as a meat replacement.” 
 
VegNews’ headline reads “Why Mushrooms are Set to Dominate” in its  VegNews Vegan Predictions for 2024. “Brands are going to be hot on using mushrooms in every which way throughout 2024.” 

CONSUMER

• Mushrooms Are 2024’s Latest Food Craze—Here’s How to Cook With Them – Real Simple
• The Food Trends to Get Excited About in 2024, According to Experts – TIME 
• Why Mushrooms Are Set to Dominate in 2024 (Plus, More Food Trends to Expect) – VegNews 
• 30-Day High-Fiber Anti-Inflammatory Dinner Plan – EatingWell 
• I’m a dietitian — fight the flu, colds with these 10 immune-boosting recipes – New York Post 
• Shiitake Mushroom Rice Porridge – Food & Wine 
• What is on the menu for the 2024 Pennsylvania Farm Show? – ABC 27 WHTM (Harrisburg, PA) 
• What to Make Next Week – New York Times 
• 55 of Our Best Mushroom Recipes With Freshly-Foraged Flavors – MSN 
• 9 Expensive Groceries To Replace Now With These Cheaper Items – GoBanking Rates
• 16 Creative Toppings For Sweet Potatoes – Tasting Table 
• So Festive! So Fast! – First for Women 
• 10 Incredibly Easy and Delicious Gluten-Free Dinner Recipes – MSN 
• 15 Creative Plant-Based Gnocchi Recipes – One Green Planet 
• Meal Prep Looks So Cute As Mini Mushroom Pasta Bakes – MSN 
• 18 Mushroom Soups You’ll Want to Make Forever – EatingWell 
• Our Favourite Mushroom Recipes to Try – MSN 
• Make-ahead – First for Women 
• Sip, Savor, and Enjoy These 37 Cozy Winter Soups – MSN 
• How to Add Protein to Oatmeal To Start Your Morning Strong – MSN 
• 15 Vegan Pies, Pastries, Pasties and More – One Green Planet 
• Balsamic Mushroom and Sausage Pasta – Epicurious 
• Oyster Mushroom Shawarma Recipe – MSN 
• 29 Old-Fashioned Favorites Way Better Than Trendy TikTok Fads – MSN 
• Veggie-Friendly Mushroom Croque Monsieur Recipe – Food Republic 

TRADE

• Meet ‘Taco Tuesday’s next-door neighbor,’ Mushroom Monday – The Packer 

MUSHROOM COUNCIL SOCIAL/DIGITAL

Top Posts

The top posts this week feature a coconut mushroom curry recipe and a Mushroom Monday highlight. 

The views and opinions in the article links included in this email are those of the authors and do not necessarily represent the views and opinions of the Mushroom Council.