Media Placements

Media Placements – 01/10/2022

January 10, 2022

Mushrooms in the News: 01-10-2022

Mushrooms continued to place high atop trend lists. Most notably, the New York Times named mushrooms the 2022 “Ingredient of the Year” in its broad and highly-shared “How Americans Will Eat in 2022” feature.

In addition, MSNBC named mushrooms a 2022 “Healthy Food Trend,” with the article noting: “Along with the continued interest in plant-based foods…mushrooms are becoming ultra popular.” Showbiz Cheat Sheet – a celebrity-focused outlet – declared “Mushroom Toast” as a new breakfast trend. In Produce Blue Book’s annual trend forecast, mushrooms were the only produce item called out, with the writer noting: “Out of all the produce categories to pick as ‘trendy,’ I think mushrooms are going to be the one that continues to gain popularity with consumers.”

Mushrooms also continued earning coverage as a central recipe ingredient through these winter months: Food Network, Men’s Health, and Bon Appetit also shared ways to incorporate mushrooms into a daily diet, with Bon Appetit demonstrating a cooking technique where they advise to “Squish ‘Em” between cast iron pans to deliver a crisp exterior and very meaty texture.






Top Posts

The top two social posts this week included a third-party recipe share from Teri-Ann Carty for Mushroom Carbonara made with homemade mushroom bacon. The second was the Council’s Three Mushroom and Garlic Grilled Pizza, which one Facebook fan said “This was delicious!! I did most of the mushrooms as a duxelles and added sliced ones on top. I also added pine nuts. I would like to add chopped spinach next time.”

Post Performance:

  • IImpressions: 23,324
  • Engagements: 1,807
  • Reactions: 852
  • Comments: 11
  • Shares: 199

Engage with this post on FacebookTwitter, and  Instagram.

Post Performance:

  • Impressions: 21,149
  • Engagements: 1,448
  • Reactions: 897
  • Comments: 31
  • Shares: 118

Engage with this post on FacebookTwitterInstagram, and Pinterest.

The views and opinions in the article links included in this email are those of the authors and do not necessarily represent the views and opinions of the Mushroom Council.

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