Media Placements

Media Placements – 01/08/20

January 8, 2020

Mushrooms in the News: 01-08-2020

Happy New Year! Mushrooms and The Blend continue to appear in trends lists on outlets including PureWow, Well + Good, CNN and Eater. PureWow noted, “According to Whole Foods, meat-plant blends (like the Blended Burger Project) and lower-carbon farming are on the rise.”

With The Pennsylvania Farm Show kicking off last Saturday, the show has received coverage in local outlets with nods to mushroom-centric food court options, including a blended burger.

MEDIA + SOCIAL/DIGITAL HIGHLIGHTS

Consumer

Trade

NOTEWORTHY SOCIAL/DIGITAL ACTIVITY

This week we launched the “What’s Your Mushroom Horoscope?” social media campaign and shared 3 of the 12 mushroom signs in the series (Aquarius, Pisces and Aries). 

Results include:

  • 420+ link clicks to Horoscope blog post
  • 30+ shares
  • Comments include 
    • “We ♥️ this!! ”
    • “I’m the blend!!  Cheers to a great 2020️”
    • “So cool”
    • “Mushroom horoscope!! I love it”
    • “This is great ”

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