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April 28, 2017

Mushrooms in the News: 04-28-17

In celebration of Earth Day last weekend, Whitney Hemmer, Registered Dietitian appeared on ‘Today in Iowa,’ a local TV news station in Des Moines talking about health and sustainability benefits of The Blend.

Foodservice Director covered the Blended Burger Project kick-off announcement, and touted the blend as a way to “give indulgent items a healthier spin” in a separate article.

Lastly, four publications covered the blended burger event at the University of Montana this week, where chefs Jehangir Mehta and Lance Avery gave out hundreds of free blended sliders.

Our Earth Month Sustainability promotion concluded with the quiz being taken 640+ times, driving engagement with our mushroom sustainability facts and resulting in 60 Blenditarian pledges (9% conversion rate). Below is a sampling of the Earth Month pledges:

“Just learning of this. I usually eat mushrooms every couple days with something. It’s interesting to know it has more of an impact than just my belly.”

“My kiddo deserves a healthy planet to grow up in!”

“I pledge to do better for Gaia, our Mother Earth; all our brothers & sisters on it; my family, friends & fellow humans, and for my continued improvement to my health & well-being.”


Blend Coverage

Mushroom Nutrition, Recipes and Other News


Most Popular Mushroom Channel Social Posts

Facebook: Go Mediterranean this month with a blended baked breakfast featuring lamb + mushrooms from Chocolate Moosey.

  • 516 Reactions + Comments
  • 8,480 Reached

Twitter: What are you doing for the ? this Earth Month? Take our quiz for tips on how to do better! ?

  • 65 Reactions (responses, clicks, retweets)
  • 12,386 Reached

Instagram: Attention Austin! @AustinFoodWine is this weekend and you DON’T want to miss out on Chef Amir Hajimaleki’s Umami #blendedburgers. ? Get your ?️?️ STAT! See you there! #AFWFest #blenditarian#OasthouseKitchen #DistrictKitchen


Pinterest: DIY taco bowls are ideal for a busy weeknight dinner. The beef and mushroom blend can cook all day in the slow cooker. Pile on your toppings just before serving!

  • 36 repins

This week’s keywords used in conjunction with #blenditarian content include:

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