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April 14, 2017

Mushrooms in the News: 04-14-17

This week, WebMD posted ‘5 Eating Habits for a Healthier Planet,’ touting The Blend and our sustainability study. Additionally, CU Boulder Today highlighted Chef Jehangir’s blended burger cooking demos hosted by CU Boulder Housing & Dining Services, which focused on the health and sustainability benefits of The Blend.

On the trade front,, Fresh Plaza, The Packer and Morning Ag Clips spotlighted the Mushroom Sustainability IQ Quiz, directing readers to our site to take the quiz.

On the digital front, the Earth Month Sustainability IQ Quiz has been taken 430+ times, driving engagement and traffic to the Blenditarian website. (To date, the quiz has resulted in 40 pledges, a 9% conversion rate).

Online buzz about The Blend also continues to grow. This tumblr post from “Sam” shared his blended burger with followers, citing the Blenditarian website and inciting additional blended burger posts in reply (like this one here) and dozens of questions and replies, including:

“I really really wanna try this now.”

“I straight up stole this idea and made ‘The Ultimate Fungus Burger.’ I mixed in finely diced (aka, stuffed them in the food processor) baby bellas and topped with bleu cheese. Best. Burgers. Ever. The mushrooms added so much extra moisture that this might become my new go-to burger blend.”

“I think I will have to try this”


Blend Coverage

Mushroom Nutrition, Recipes and Other News


Most Popular Mushroom Channel Social Posts

Facebook: Planning your Easter brunch menu? Combine cremini and white button mushrooms with fresh herbs for a springtime galette. RECIPE:

  • 1,686 Reactions + Comments
  • 37,418 Reached

Twitter: “…helping everyone think in terms of sustainable, healthy, nutritious food” – @LoganJrChef on being #blenditarian:

  • 60 Reactions (responses, clicks, retweets)
  • 44,067 Reached

Instagram: For when you’re craving bacon…or mushrooms…or both


Pinterest: DIY taco bowls are ideal for a busy weeknight dinner. The beef and mushroom blend can cook all day in the slow cooker. Pile on your favorite toppings just before serving!

  • 36 repins

This week’s keywords used in conjunction with #blenditarian content include:

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