Media Placements – 11/06/19

Mushrooms in the News: 11-06-19

GMA’s recent SmartBrief spotlighted the growing flexitarian movement, calling attention to the Blended Burger Project’s role in the plant-forward movement. 

Chowhound posted ‘The Ultimate Guide to Mushrooms,’ explaining each variety’s unique appearance, nutrition profile and culinary uses.

MEDIA + SOCIAL/DIGITAL HIGHLIGHTS

Consumer

• The Ultimate Guide to Mushrooms – Chowhound (reposted in MSN) 
• Get the skinny on the next big food trends in 2020 – WGNO (New Orleans)
• Epcot’s International Food and Wine 2019 – Collectible Medallion 
• Go-to cremini chili – Muscle & Fitness

Trade

• Improving plant-based options mean meat isn’t always a must-have – Smart Brief 
• Whole Foods Predicts the Top Food and Beverage Trends of 2020 – Food Industry Executive 
• Mediterranean vegetable risotto – Foodservice Director 
• Vegetarian ramen bowl with seared portobellos and crispy chickpeas – Foodservice Director 
• Lebanese meatball with fire-roasted tomato sauce – Foodservice Director 

NOTEWORTHY SOCIAL/DIGITAL ACTIVITY

Top social posts for the week included:

• (Facebook) This, right here, is luxury in a quiche. ? Start your weekend with this brunch-worthy recipe from Hummusapien!
  • 3,240 People Reached
  • 180 Engagements 
• (Instagram) Mushrooms are an amazing sandwich stuffer, adding flavor, nutrition and texture to whatever you’ve got stacked between those slices of bread. ? ? Ramp up your sandwich with mushrooms today! #NationalSandwichDay
  • 2,126Impressions 
  • 162 Engagements 
• (Twitter) Celebrate #TacoTuesday the nacho way today! These Loaded Veggie Nachos will be more than worth it. ? #NationalNachoDay
  • 12,592 Reached
  • 201 Engagements